VP of Digital Marketing

Employment Type: Full-time, fully remote

Timezone: EST

 Salary Range: $1800 - $2500/month

Position Overview

The client is a healthcare analytics company focused on improving patient outcomes through data-driven insights, value-based care strategies, and technology-enabled clinical operations. 

They are seeking a strategic and execution-focused VP of Marketing to lead and scale their digital marketing efforts. The primary objective is to drive lead generation, oversee paid advertising, manage website presence, and maintain consistent brand visibility online.

Key Responsibilities

Strategic Leadership

• Develop and execute comprehensive digital marketing strategy
• Identify growth opportunities across paid and organic channels
• Track KPIs and optimize marketing performance

Paid Advertising

• Plan, launch, and optimize Facebook Ads
• Plan, launch, and optimize Google Ads
• Manage ad budgets and maximize ROI
• Test creative variations and audience targeting strategies

Website Management

• Manage and update company website (WordPress-based)
• Build and modify web pages as needed (page builder experience required)
• Optimize website for lead generation and conversions
• Ensure proper tracking, pixels, and analytics are implemented

Content & Social Presence

• Create and schedule professional LinkedIn posts
• Oversee light content creation for digital channels
• Use AI tools to generate marketing images and visual assets
• Maintain consistent brand messaging across platforms

Performance & Optimization

• Analyze campaign data and report on performance
• Continuously test and refine ads, landing pages, and messaging
• Implement automation where possible

What We’re Looking For

• A proactive leader who takes ownership
• Someone comfortable both strategizing and executing

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• ROI-focused and data-driven
• Resourceful — able to fill skill gaps with freelancers if needed
• Open-minded and adaptable

Required Skills & Experience

• Proven experience in digital marketing leadership
• Strong hands-on experience with:
• Facebook Ads Manager
• Google Ads
• WordPress website management
• Experience building and editing website pages (page builder experience required)
• Understanding of conversion tracking and analytics
• Experience using AI tools for content or image generation
• Ability to work independently and make strategic decisions

Preferred Qualifications

• Experience managing offshore teams or contractors
• Strong analytical and ROI-driven mindset
• B2B marketing experience (if applicable)
• Funnel building and landing page optimization experience