Product Manager for International Expansion of Construction Digital Transformation Platform

What do you think about joining a newly built global leadership team, working directly with C-level executives, with the mission of transforming one of the most traditional industries in the world through technology?

This role goes far beyond product management — it is about driving business model transformation, leading overseas market expansion, and shaping the future of construction digital transformation across Asia.

One of our top strategic clients, a leading construction group, is seeking a Product Manager to lead the international expansion of its Construction Digital Transformation platform from Singapore.

About the Company

This is a well-established construction group with more than 1,000 employees and a long track record in the industry. The company provides a wide range of building materials and solutions for infrastructure and construction projects.

It is currently undergoing a full-scale digital transformation aimed at improving operational efficiency, sustainability, and productivity through cutting-edge technologies.

The CEO, who holds a degree from a U.S. university, is a forward-thinking leader who strongly believes in modernizing the construction industry. The company is also committed to creating a workplace where employees can contribute meaningfully to society while feeling fulfilled and engaged.

To further strengthen this transformation, the company has recently welcomed a new CTO and CIO (both foreign executives with global experience), forming a refreshed C-level team that will drive innovation and next-generation leadership.

About the Role

The company is promoting multiple Construction DX initiatives to modernize the industry.

The construction sector covers a wide range of materials and construction types, and the company operates across these areas. To accelerate expansion of its digital construction services, it is now advancing a DX strategy that takes into account the entire industry ecosystem and all business units within the group.

Digitalization in construction — especially through BIM (Building Information Modeling) — is progressing rapidly. The shift from traditional analog business practices to digital-driven business models is now essential.

The company has developed a digital construction platform that has become a key topic within the industry, with pilot projects and field verifications conducted together with major general contractors, construction companies, and building material manufacturers.

This position is responsible for leading the overseas expansion (Singapore market) of this digital platform.

You will be stationed in Singapore, conducting market research to understand structural and operational differences between Japan and Singapore, and leading the customization and development required to adapt the platform to the local market.

From a management perspective, you are expected to drive not only product localization but also broader business model transformation and industry-level impact.

Key Responsibilities

As the Product Leader for overseas expansion, you will work closely with executive management and business unit leaders.

Product Scope

Oversee all digital construction services within the platform, including interior and fixture-related services across different construction segments.

Strategy

• Analyze construction market trends and competitive landscape
• Manage execution and revenue strategy for digital construction services
• Identify and develop strategic partnerships
• Align overseas expansion with existing business operations

Product Planning

• Identify construction site pain points
• Plan and launch features that significantly improve productivity
• Make go-to-market decisions for new services and functionalities

Market Expansion & Business Development

• Conduct local research in Singapore
• Develop sales and marketing strategies targeting general contractors and subcontractors
• Communicate with government agencies and public institutions
• Support PR initiatives in collaboration with the marketing team

Initial Responsibilities After Joining

During the first few months, you will be based in Japan for OJT to gain a deep understanding of the product and internal operations.

You will:

• Focus initially on interior-related services
• Work remotely with the Singapore team to catch up on ongoing market research
• Develop a structured research and customization plan
• Relocate to Singapore to conduct in-depth local research
• Lead platform customization development
• Collaborate with the Business Development Manager to secure pilot projects
• Convert pilot cases into commercial business opportunities

Requirements

Mandatory

• Business-level English and Japanese
• Ability to relocate or stay long-term in Singapore
• Experience directing or leading DX service development
• Practical knowledge and on-site experience in Japanese interior construction (especially non-residential projects)

Preferred

1. Strategy & Business Design

• Experience developing overall business strategy or DX strategy
• Ability to utilize strategic frameworks
• Experience designing vision/mission and value propositions
• Corporate planning or business planning experience

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• Experience managing business with P&L responsibility

2. Product & Marketing Execution

• Product management experience
• Experience developing sales and marketing strategies for new products/services
• Experience executing PDCA cycles (analysis → hypothesis → implementation)

3. Leadership & Decision-Making

• Team management experience
• Ability to make decisions from an industry-wide and business-wide perspective
• Strong logical thinking and problem-solving skills

4. Background

• Experience in IT / Web industry
• Consulting firm experience
• Experience applying MBA or business school knowledge in practice

Ideal Candidate Profile

• Experience in interior-related construction within a general contractor
• Overseas working experience (Southeast Asia preferred)
• Deep understanding of Japanese construction practices
• Experience holding P&L or business ownership responsibility

Benefits

Employment Type: Full-time employee

Estimated Annual Salary: Up to ¥16M

Remote Work: Available (hybrid)

Working Hours: 9:00 AM – 5:30 PM (7.5-hour workday)

Flexible Working Hours: Yes (Core Time: 11:00 AM – 2:00 PM)

Holidays:

• Full two-day weekends (Saturday and Sunday)
• National holidays
• Year-end and New Year holidays
• 122 annual holidays (reference year)
• Various paid leaves (annual leave, seasonal leave, bereavement leave, refresh leave, life support leave, anniversary leave)

Location:

Start in Tokyo (Head Office in Shinjuku) for initial onboarding → then relocation to Singapore