Growth Marketing Manager

What you will do:

We are looking for a Growth Marketing Manager to drive customer acquisition and revenue growth for aeyde.com. In this role, you will own our paid marketing strategy and day-to-day operations, optimize performance across channels, and unlock new growth opportunities through testing, automation, and strong analytical insights. You will work closely with the Growth Lead, Creative, Ecommerce, and Data teams to scale efficiently and continuously improve how we acquire, convert, and retain customers.

• Define and execute the paid marketing strategy together with the Growth Lead, aligning with overall business goals.
• Manage day-to-day paid marketing operations, including campaign setup, optimization, and reporting.
• Brief the Creative team on performance-driven requirements and best practices for ad content.
• Identify new opportunities and potentials for innovation in our paid marketing activities.
• Support in email marketing from a growth perspective, including automated flows and personalization.
• Develop strategies to increase visibility on Search and Gen AI platforms (SEO & GEO).
• Identify and test new DTC growth opportunities across digital marketing, ecommerce, and emerging channels.
• Manage the technical setup and backend optimization of marketing channels (e.g., product feeds, integrations, troubleshooting).
• Oversee user tracking and event management (GA4), working closely with developers on implementation and testing.
• Collaborate with data engineers to enhance our analytical capabilities in the Marketing space.
• Build self-service dashboards to track marketing performance and customer insights.

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• Create regular reports to communicate results and actionable insights to stakeholders.
• Provide ad-hoc data support to teams across the organization.
• Stay up to date with industry trends, tools, and best practices to continuously improve growth initiatives.
  
  

What you will bring:

• 5+ years of experience in digital marketing or performance marketing, ideally in ecommerce or DTC– Proven hands-on experience with Meta Business Manager (Ads Manager, Commerce Manager) and Google Ads Manager.
• Profound analytical abilities with strong expertise in Google Sheets/Excel, GA4, Looker, or similar tools.
• Ability to translate data into clear insights and actionable recommendations.
• Strong prioritization skills with clear focus on effectiveness and efficiency.
• Strong communication and collaboration skills to work effectively across teams.
• Growth mindset with a proactive, test-and-learn approach to driving results.

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• Technical affinity and quick in adapting new tools.
• Excellent written and spoken English communication skills.
  
  

Nice to Have

• Experience with event tracking, specifically on Google Tag Manager (GTM).
• Experience with product feed management tools like FeedOptimise, DataFeedWatch or similar.
• Knowledge of email marketing automation and tools like Klaviyo or similar.
• Understanding of technical SEO fundamentals and content optimization.
  
  

What we offer:

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• A bright and spacious design office in the heart of Berlin embodying our brand values and focusing on employee well-being.
• A unique chance to shape our company’s future and build a global brand, all within a motivating, international work environment with employees of 14+ nationalities.
• A high level of responsibility, creative freedom, and the opportunity to bring your originality, ideas, and independence to life.
• Once-per-season gift voucher, to be used on Aeyde footwear and accessories.
• Subsidized Urban Sports Club membership, Berlin Public Transport pass or German lessons for international employees.
• 30 days of holidays.
• Flexible hybrid working model subject to team specifications.
• Regular team events include our Christmas and Summer Party as well as extraordinary monthly team lunches.
• Relocation assistance available including visa support.
  
  

About Us

Aeyde is a Berlin-based footwear and accessories house founded in 2015. Our mission is to challenge preconceived notions of luxury and the fashion industry by focusing on transparent pricing, sustainable sourcing, slow consumption, and minimal design. We started as a digital-first, D2C brand and continue to apply this mindset today. As we strive to be at the forefront of fashion innovation we are looking for people that can help us shape the future. Working at Aeyde, you will become an integral part of an international fashion start-up with many opportunities for personal development and the chance to shape a fast-growing brand on an international level.