Paid Social Specialist

This is a remote-only role for candidates based in Malaysia.

Rare opportunity to join an award-winning Australian digital marketing agency team, delivering intelligent, creative, and high-performance Paid Social Media campaigns for Australia’s leading brands.

About us:

Living Online is a multi-award-winning digital marketing agency powered by the brightest minds in the world. For more than 16 years, we've pushed the boundaries of digital marketing to create some of the most intelligent, creative, and outstanding campaigns that Australia has ever seen.

We’re the type of agency that turns brilliant ideas into incredible outcomes. Here’s some of our greatest hits:

• Being trusted with one of the largest Facebook Ad campaigns in Australia for six years running, enabling hyper growth for one of Australia’s best-known and fastest-growing brands.
• Generating millions of dollars in yearly Google Ads savings for leading companies, often eclipsing 80% improvements in ROAS from previous campaigns.
• Delivering more than 30 million extra visits per year through SEO for one client alone, equating to 470% growth in a little over three years.
• Growing multiple publishers and SaaS companies through to $100m+ acquisitions and public listings.
• Designing and developing websites that power some of Australia’s well-known companies and winning a bevy of awards for this work.

About the role:

Our team is growing fast and embracing new challenges, so we’re looking to hire a new Paid Social Specialist to join our team.

This is a fast-paced and fast-growth position. As a member of the Consulting team, you will be delivering paid social media campaigns across Meta Ads, LinkedIn Ads, TikTok Ads, and other emerging platforms for a diverse group of clients.

Reporting directly to the Head of Digital, your key responsibilities will include:

• Paid social campaign delivery – plan, implement, and optimise paid social campaigns, developing audience targeting strategies, managing budget pacing, performing analysis, aligning with client goals, adapting to change, and integrating with full-service digital strategies to maximise performance metrics (CTR, CPC, CPA, CPM, ROAS, and conversion rate) and deliver exceptional return on investment.
• Full-funnel expertise – deliver campaigns across the full marketing funnel, from brand awareness and consideration through to lead generation, e-commerce, and other conversion-focused campaign types, with a primary emphasis on achieving measurable end results for clients.
• Paid social analysis – conduct paid social audits, analyse campaign performance, compare campaign configuration to best practice, identify opportunities for improvement, and provide actionable recommendations in the form of client-ready deliverable documents.
• Paid social strategy – assist with the development of paid social strategies, the planning of paid social campaigns, the development of campaign forecasts, and the consolidation of campaign activities and results into digestible and meaningful client reports.

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• Creative excellence – develop creative ad concepts, write persuasive ad copy, and provide creative direction for ad assets that go beyond the ordinary to hook attention and inspire action across diverse ad formats, including image, video, carousel, collection, lead forms, and emerging formats.
• Technical paid social knowledge – possess advanced capabilities across Meta Ads (Business Manager, Ads Manager, audience configuration, campaign architecture, creative optimisation), LinkedIn Ads (Campaign Manager, Matched Audiences, B2B strategies), and TikTok Ads (TikTok Ads Manager, Spark Ads, emerging formats), with a working knowledge of conversion tracking and analytics tools.
• Paid social troubleshooting – provide paid social advice to other consultants, identify campaign issues, troubleshoot problems across all paid social platforms, and make both data-driven and intuitive recommendations for actionable improvement to other team members.
• Quality focus – manage workloads autonomously, embrace problems, collaborate effectively, deliver high-quality work on time and budget, adapt quickly, solve issues proactively, and take pride in producing excellence.
• Client engagement – help to foster strong client relationships, tailor recommendations to goals, deliver excellent service, earn positive feedback, and take ownership of agency success.
• AI & emerging technologies – embrace your AI-obsession and voracious appetite for learning to re-think and re-invent traditional paid social processes, maximising the benefits of AI-powered advertising features (eg Meta Advantage+, LinkedIn Predictive Audiences, TikTok Smart+), implementing AI-powered workflow automations, and contributing to the development of AI-augmented paid social services.

What we’re looking for:

We’re seeking someone with 3+ years of experience in paid social media advertising, preferably with agency experience, ideally combined with tertiary qualifications in marketing, media, technology, or other associated disciplines. Additional digital marketing coursework or master’s level degrees will be looked upon favourably.

You will have expert-level experience with:

• Meta Ads – including Business Manager, Ads Manager, audience configuration, campaign architecture, and creative optimisation. This is our primary paid social platform and you will be expected to demonstrate expert-level proficiency.
• LinkedIn Ads – including Campaign Manager, audience targeting, Matched Audiences, and B2B campaign strategies.
• TikTok Ads – including TikTok Ads Manager, creative best practices, Spark Ads, and emerging ad formats.
• Data Analytics – proficiency in GA4, Looker Studio, Excel / Google Sheets, and other data analytics platforms, enabling you to make insightful decisions and recommendations.

Bonus points if you can also demonstrate:

• Ability to design and produce ad creative assets (static images and short-form video) using tools such as Canva, Adobe Creative Suite, or CapCut.
• Experience with organic social media management, including content creation, content calendar planning, and social media posting.
• Experience working in a marketing agency and a love for fast-paced environments.
• Experience with Pinterest Ads, Snapchat Ads, or other social advertising platforms.

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• Skills in other digital marketing areas like Google Ads, SEO, Email Marketing, Brand, UX, Web Design, or Web Development.
• Experience with CRM platforms, marketing automation, and attribution modelling.
• Experience building AI automations and building AI agents.

This is a full-time remote role with standard business hours. You will be expected to be available and working during scheduled hours, participating in team standups, responding to communications promptly, and maintaining real-time visibility of your workload through our project management tool, Asana. We've found that remote team members who thrive in our environment are those who genuinely enjoy working within structured systems rather than viewing them as overhead.

Most importantly, you will demonstrate an understanding and enthusiasm that goes beyond your professional experience. You will be especially hungry to learn and develop in areas where you don’t yet have capability.

As the successful candidate, you will be an individual who thrives in a small and dynamic agency that punches above its weight, possessing the ability to collaborate with team members, whilst enjoying the autonomy to immerse yourself in challenges.

What’s on offer:

When we invite you to join the team, we’ll be offering you:

• A competitive salary and upwards career mobility.
• An unparalleled commitment to your fast-tracked learning and growth.
• A high-calibre peer group and an industry-leading agency team.
• A remote working environment that includes travel perks.
• Weekly team events, monthly team socials, and a great culture.

Your application:

To apply, please provide your resume with an accompanying cover letter that describes how your experience matches the role and why you think you’re a great fit for the team.

We appreciate the time taken in submitting your application and would like to respectfully advise that only short-listed candidates will be contacted.