Email & SMS Lifecycle Growth Marketing Manager

Fully Remote| Full time or Part time avaliable | Hours: 9-6pm EST Flexible hours

Compensation based on experience + performance based. You grow, your salary continues to grow.

Requirements:

• Native level English proficiency

• Demonstrated experience creating marketing for U.S. based brands or U.S. customers

• Strong understanding of U.S. pop culture, purchasing behavior, and digital trends

TopFoxx is a women owned ecommerce eyewear brand creating fashion forward designs with real functionality. Our slogan is “sunglasses with a solution.” From floating sunglasses to tangle free aviators and foldable pocket sized designs, we build innovative products for modern women who want style with purpose. We are a lean, fast moving startup with strong revenue, bold branding, and a culture built on ownership, accountability, and performance. We do not hire often for roles like this. This is a rare opportunity to step into a high impact growth position inside a scaling brand, fully remote.

We are looking for an Email & SMS Lifecycle Growth Marketing Manager who is entrepreneurial and can strategize and execute like a growth hacker, analyze performance like a scientist, and operate with the urgency and ownership of a founder. This is a high impact role for someone who wants real responsibility inside a scaling ecommerce brand.

Your primary focus will be email marketing, SMS lifecycle marketing, conversion copywriting, SEO, and PR, with the goal of increasing revenue, retention, and customer lifetime value. You will own Klaviyo and Attentive execution, including campaign planning, lifecycle calendar management, automated flows, segmentation, A B testing, deliverability optimization, and performance reporting. You will also support SEO initiatives across the site and blog, and help drive PR outreach and placements to increase visibility and credibility.

Beyond lifecycle, you will support broader digital growth initiatives across the business, including website optimization, CRO testing, funnel improvements, content coordination, competitor research, and supporting other revenue channels as needed.

You will work under the Marketing Director and collaborate with creative, design, and paid teams. While email and SMS are your main ownership, you are expected to step in and help strategize and execute across Meta and TikTok ads, TikTok Shop, Amazon, Google, and any other marketing channel that impacts revenue. This role offers the opportunity to expand your full stack digital marketing skill set, take ownership of high impact revenue channels, and grow into a key driver of performance inside a fast scaling ecommerce brand.

You own strategy, execution, testing, and performance inside Klaviyo and Attentive or similar platforms.

Responsibilities include:

• Build, optimize, and continuously improve all automated flows

• Welcome, post purchase, abandoned cart, browse, winback, upsell, cross sell, review, loyalty, and retention journeys

• Own and manage the lifecycle marketing calendar, planned at least 3 months in advance

• Execute weekly campaigns aligned with product launches, promotions, and revenue goals

• Increase revenue per subscriber and customer lifetime value

• Write and test high converting subject lines, hooks, and offers

• A B test copy, timing, segmentation, creative, and messaging

• Improve personalization and customer journeys

• Maintain list health, compliance, and strong deliverability with primary inbox placement

• Analyze performance, document learnings, and implement structured testing roadmaps

• Identify lifecycle gaps and build new revenue generating flows

• Support B2B and wholesale email communications

You are accountable for lifecycle revenue performance.

You are the primary copywriter for the business and support traffic growth.

Responsibilities include:

• High converting email and SMS copy

• Website, landing page, and product page optimization

• Blog content designed to rank, drive qualified traffic, and convert

• Keyword research focused on high intent and low competition opportunities

• On page SEO, internal linking, and content structure improvements

• Ensure content is optimized for both traditional search and AI discoverability

• Track rankings, traffic quality, and revenue contribution from content

• Drive PR outreach, placements, and brand visibility initiatives

• Write B2B, wholesale, and partnership communications

• Guide designers and creatives on messaging hierarchy and conversion structure

Content must generate measurable traffic and revenue, not just output.

While lifecycle is your core ownership, you support broader revenue initiatives.

Responsibilities include:

• Help strategize and iterate paid media messaging and funnel alignment for Meta and TikTok

• Support TikTok Shop, Amazon, Google, and other ecommerce channels with content and optimization

• Identify CRO opportunities, funnel drop off points, and UX messaging improvements

• Conduct competitor and market research and translate insights into action

• Document tests, results, and performance insights across channels

• Raise performance risks and propose revenue focused solutions

• Step in on new marketing initiatives as needed

If something impacts revenue, you pay attention to it.

• Help uphold company culture, performance standards, and ownership mindset

• Provide feedback to designers, coordinators, and contributors on messaging and results

• Ensure campaigns, content, and flows are improving in performance over time

• Track KPIs and hold yourself and the team accountable to growth targets

Your performance will be measured by:

• Email and SMS revenue growth and contribution margin

• Revenue per subscriber and list growth quality

• Flow performance and lifecycle conversion rate improvements

• Open rate, click rate, and conversion rate trends

• Deliverability and list health metrics

• A B testing velocity and documented learnings

• SEO traffic growth, keyword rankings, and revenue from content

• PR placements and referral impact

• Contribution to overall ecommerce conversion rate and retention

You must be data driven and comfortable working inside dashboards and translating insights into action.

This is a remote international role with compensation based on experience and proven performance.

Your compensation will grow as you increase lifecycle revenue, improve performance metrics, and expand your impact across channels. High performers will receive increasing ownership, performance based bonuses, and long term growth opportunities inside the marketing team.

We offer paid time off and flexible remote work/hours. This role is designed for someone who wants to build real full stack lifecycle and growth marketing skills while directly driving revenue inside a scaling ecommerce brand.