Senior PPC & CRO Manager

✈️ Join AirAdvisor – Innovate, Lead, and Make an Impact, and work remotely from anywhere in the world✈️

*In your CV, please focus on results that you have achieved thanks to campaigns managed by you, ideally in absolute numbers, not percentages (revenue increase, no. of new customers, decreased CPA/CAC, increased ROAS, etc.).*

About Us

✈️At AirAdvisor, we are dedicated to ensuring air travelers receive the compensation they are entitled to for flight disruptions. Whether it’s a delay, cancellation, missed connection, or an airline-related issue like overbooking. We have successfully processed over 580,000 claims for clients from 221 countries, earning a 4.6-star rating from 30,000+ reviews. Currently operating in 21 languages, we are an ambitious and fast-growing startup with a clear vision for international expansion, and we plan to reach 1 million claims by the end of 2026.✈️

About The Role

We are seeking a highly skilled, data-driven PPC & CRO Manager/Expert to lead our paid acquisition efforts while driving continuous improvements across the conversion funnel. This role combines expertise in PPC campaign management with a strong focus on conversion rate optimization, ensuring that every marketing investment delivers maximum business impact.

You will own the full performance funnel, from scaling paid traffic through Google Ads, Bing Ads, and Meta, to optimizing landing pages, user journeys, and conversion outcomes through structured experimentation and data-driven decision-making.

This is a highly cross-functional role, working closely with product, design, analytics, and content teams to improve acquisition efficiency and revenue growth.

What You Bring

• Strong experience in performance marketing, growth roles, or digital consumer brands
• Expertise in Google Ads, Bing Ads, and Social Media Ads
• Strong knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
• Experience in A/B testing, multivariate experiments, and campaign optimization
• Proven ability to manage paid acquisition campaigns and budgets
• Data-driven mindset with a focus on growth, ROAS, and ROI
• Strong understanding of competitor analysis, localization, and content development best practices
• Ability to not only design performance marketing solutions but also execute them successfully
• Strong understanding of conversion optimization, funnel analysis, and experimentation frameworks
• Proficiency in analytics and tracking tools such as GA4, Google Tag Manager, Looker, or similar
• Experience collaborating with product, design, and engineering teams
• Strong communication skills and ability to translate data into growth actions
• Experience in fast-paced digital businesses (marketplaces, SaaS, legal tech, travel, travel tech, fintech)

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• Familiarity with landing page tools and testing platforms (VWO, Optimizely, Google Optimize alternatives)
• Knowledge of attribution models and marketing mix efficiency

What Success Looks Like:

• Increased conversion rates across key landing pages and funnel steps
• Reduced CPA through better alignment of acquisition + CRO
• Scalable paid growth with improved ROAS and customer quality
• Consistent experimentation cadence and measurable uplift over time

What You Will Do

Performance Marketing (PPC & Paid Acquisition)

• Develop and execute paid acquisition strategies across channels such as Google Ads, Bing Ads, Meta Ads, and paid social media campaigns (Facebook, Instagram, LinkedIn, TikTok).
• Own campaign structure, targeting, bidding strategies, budget allocation, and creative performance optimization
• Scale acquisition while maintaining efficiency across key metrics, including CPA, ROAS, and LTV
• Monitor and optimize campaign performance through ongoing testing of ads, audiences, and messaging
• Evaluate and implement marketing tools and automation for efficiency and scalability

Conversion Rate Optimization (CRO)

• Lead the CRO roadmap, identifying opportunities to improve landing pages, forms, and end-to-end user flows
• Conduct customer segmentation, competitor analysis, and localization for targeted campaigns
• Plan and run A/B tests and conversion experiments to increase funnel performance
• Use behavioral and performance analytics tools (GA4, Hotjar, etc.) to uncover friction points and drop-offs
• Optimize email marketing and retargeting campaigns to enhance customer journeys
• Collaborate with product and UX teams to implement improvements that increase conversion and customer satisfaction

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Reporting & Growth Ownership

• Track and report on marketing and funnel performance with actionable insights for stakeholders
• Build dashboards and performance reviews to support strategic decision-making
• Drive a culture of continuous optimization and experimentation across growth initiatives

We offer

• Remote-first culture with flexible start and end times. Your service hours will be registered in our service time-tracking application, allowing you to adjust your working day according to your needs and capacities.
• Paid Time Off & Public Holidays, because work-life balance matters.
• Supportive Team Culture: intelligent, passionate, and friendly colleagues who value collaboration.
• International Team - our colleagues are located in 16 countries around the globe.

Job Type: Indefinite-term Freelancing Contract / Service Agreement or a B2B Contract.

While we cannot provide a standard employment contract in your country of residence, we aim to establish a stable and long-term partnership. For this reason, we offer an indefinite-term contract arrangement.

Our Recruitment Process:

• Application screening: If your profile matches our current business needs, our Talent Acquisition Manager will invite you to the HR interview.
• HR interview: Please do research about our company and industry, and be prepared to discuss your achievements. If you wish, you can send us a summary of your accomplishments in advance of the interview, so we can better prepare for the conversation.
• Interview with the CEO: Our CEO will discuss your functional experience, achievements, and technical skills in more detail.

If you're ready to take on a high-impact role in a fast-growing company, apply now, and let's redefine air travel compensation together!

✈️ Join us and bring LegalTech & TravelTech innovation to the next level!✈️