Conversion Rate Optimization Manager

Sonova Group • Germany
Relocation
This Job is No Longer Active This position is no longer accepting applications
AI Summary

Drive measurable improvements across different markets through digital experience optimization. Collaborate with senior CRO, Product, and Digital Marketing Specialists. Analyze customer journey and set up A/B tests to improve conversion rates.

Key Highlights
Conversion Rate Optimization
Digital Experience Optimization
A/B Testing
Key Responsibilities
Own, optimize, and personalize the digital experience to drive measurable increases in conversion rates
Work alongside UI/UX specialists, content strategists, developers, and analysts to identify, map, and resolve user pain points across the digital journey
Analyse our customer journey and come up with hypotheses aimed at improving conversion, leveraging both qualitative and quantitative user insights
Set up and run A/B tests, in collaboration with our IT team for more complex implementations, communicate test results and insights to Marketing and Country teams
Track and improve team KPIs and consumer engagement with global digital products
Technical Skills Required
VWO Optimizely AB Tasty Hotjar Clarity PowerBI PIWIK GA4
Benefits & Perks
30 days of paid annual leave
Competitive salary package
Variable compensation scheme
Subsidized VBB or Deutschland ticket
Dedicated learning & development budget
Weekly learning time
LinkedIn Learning licence
Urban Sports Club membership
Mobility allowance for relocation
Corporate Benefits Platform with employee discounts
Pension scheme with employer contribution
Nice to Have
Experience with Lead Generation, Healthcare or Omnichannel marketing

Job Description


As a Conversion Rate Optimization (CRO) Manager, you will be part of our Product & Optimization team and work alongside other senior CRO, Product and Digital Marketing Specialists. You will take ownership of driving measurable improvements across different markets that we operate around the globe. This is your chance to work in a dynamic, collaborative environment with high autonomy and exposure to diverse products and countries.

Your Responsibilities

  • Own, optimize, and personalize the digital experience to drive measurable increases in conversion rates across the digital journey
  • Work alongside UI/UX specialists, content strategists, developers, and analysts to identify, map, and resolve user pain points across the digital journey.
  • Analyse our customer journey and come up with hypotheses aimed at improving conversion, leveraging both qualitative and quantitative user insights
  • Set up and run A/B tests, in collaboration with our IT team for more complex implementations, communicate test results and insights to Marketing and Country teams
  • Track and improve team KPIs and consumer engagement with global digital products


Your profile

  • 3–5 years of experience in Conversion Rate Optimization
  • Hands-on expertise with CRO and A/B testing tools such as VWO, Optimizely (Preferred) , AB Tasty, Hotjar, Clarity etc.
  • Strong analytical skills and familiarity with reporting platforms such as PowerBI, PIWIK, and GA4
  • Excellent communication and presentation skills
  • A data-driven mindset
  • Bachelor’s degree in Business, Marketing or a related field
  • Experience with Lead Generation, Healthcare or Omnichannel marketing is a plus


What We Offer

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.

We offer a wide range of opportunities for both your professional and personal development and growth.

  • 30 days of paid annual leave
  • A competitive salary package including a variable compensation scheme
  • Subsidized VBB or Deutschland ticket
  • Dedicated learning & development budget and weekly learning time + LinkedIn Learning licence
  • Urban Sports Club: Sonova contributes towards your Urban Sports Club membership
  • Mobility allowance for relocation if you are relocating to join our team
  • Corporate Benefits Platform with employee discounts on a variety of products and services via our benefits platform.
  • Pension scheme with employer contribution




Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.

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