Associate Director, Digital Marketing

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Associate Director, Digital Marketing

For our direct client, a highly successful, well-established company at a pivotal moment in its digital evolution and launching major new e-commerce initiatives, we seek an experienced digital marketing leader to join their team. This newly created Associate Director - Digital Marketing role is a key position with terrific growth potential, to help modernize the customer journey and drive measurable growth.

This is a hands-on digital leadership role for someone who can set strategy and execute owning website performance, conversion optimization, testing, and digital initiatives while working closely with IT, media partners, and creative teams.

Key Responsibilities:

• Own and drive the digital conversion and optimization strategy, improving lead quality, funnel performance, and conversion rates.
• Lead website strategy and ongoing enhancements, including UX, content effectiveness, and performance optimization.
• Partner with paid media teams to ensure SEM, SEO, display, and social efforts effectively support the pre-purchase journey.
• Design and execute A/B and multivariate testing across websites, landing pages, and digital funnels.
• Translate data into clear insights, KPIs, and recommendations for senior marketing leadership.
• Collaborate cross-functionally with Brand, Creative, Customer Acquisition, and IT to deliver integrated digital initiatives.
• Play a central role in the company s upcoming eCommerce launch and evolution.

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• Manage and hold accountable external partners (media agency, UX consultants, web vendors).
• Lead and develop a small team while remaining deeply hands-on.
  
  

Experience and Skills Desired:

• 7 10+ years of progressive experience in digital marketing within a consumer-facing environment.
• Strong background in CRO, website optimization, analytics, and digital testing.
• Experience influencing or partnering on paid media strategy (hands-on planning is a plus).
• Working experience with Salesforce Marketing Cloud / CRM platforms; GA4 required, Tableau a plus.
• Proven ability to run complex digital projects end-to-end, not just manage agencies.
• Comfortable working closely with technical teams and external partners.
• Leadership style that is collaborative, practical, and not overly corporate.

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• Experience in luxury goods, hospitality, travel or premium consumer brands strongly preferred
  
  

Why This Role:

• Newly created position with real ownership and visibility
• Opportunity to shape the future of digital and eCommerce for a respected luxury brand
• Hybrid work model (3 days onsite) and strong benefits, great company culture with long-term company tenure and employee loyalty. Relocation needs will be considered. Company HQ is in the Norwalk, CT area and 3 days onsite is genuinely needed for collaborating with team members and stakeholders.
  
  

If you re a digitally fluent marketer who enjoys building and optimizing customer journeys and wants to make a tangible impact at a premium company this role is worth exploring.

Send resume today for immediate consideration!

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