Senior Marketing Director - Home Services Industry

Job Title: Director of Marketing

Location: Norcross, GA (Metro Atlanta Area)

Relocation: Available for the right candidate

About Us: Bardi Home Services is a leading provider of residential HVAC, Plumbing, and Electrical services in the Metro Atlanta area. With a reputation for excellence and a commitment to customer satisfaction, we’ve grown into a trusted name in the industry. As we continue to expand, we’re seeking a seasoned Director of Marketing to join our team and drive our growth to new heights.

Position Overview: We are looking for an experienced Director of Marketing who has successfully led marketing efforts at mid to large-sized HVAC, Plumbing, or Electrical companies. This is a senior leadership role, critical to shaping the future of our brand and ensuring we continue to build and sustain our business. The ideal candidate will have a deep understanding of the home services industry, a proven track record in driving growth, and the strategic vision to lead our marketing team.

Key Responsibilities:

• Strategic Planning: Develop and execute comprehensive marketing strategies that align with our business goals and drive growth across all service lines
• Brand Management: Enhance and manage the Bardi Home Services brand to ensure a consistent and positive presence in the market
• Digital Marketing: Oversee digital marketing efforts, including SEO/SEM, social media, content marketing, and email campaigns to maximize online visibility and lead generation
• Lead Generation: Drive and optimize lead generation initiatives across various channels, including digital, traditional, and grassroots marketing efforts
• Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and results-driven environment
• Budget Management: Develop and manage the marketing budget, ensuring efficient use of resources to achieve maximum ROI

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• Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and areas for improvement
• Partnerships & Collaborations: Identify and establish strategic partnerships that can enhance our marketing reach and effectiveness
  
  

Qualifications:

• Industry Experience: Minimum of 5 years of experience as a Director of Marketing for a mid to large-sized HVAC, Plumbing, or Electrical company
• Proven Success: Demonstrated success in developing and executing marketing strategies that drive business growth and brand recognition
• Leadership: Strong leadership skills with the ability to inspire and guide a team towards achieving ambitious goals
• Analytical Mindset: Data-driven with the ability to analyze metrics, identify trends, and adjust strategies accordingly
• Creativity: Innovative thinker with a knack for developing unique marketing campaigns that resonate with target audiences
• Communication Skills: Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus
  
  

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Why Bardi Home Services?

• Growth Opportunity: Play a key role in shaping the future of a thriving company with ambitious growth plans
• Competitive Compensation: We offer a competitive salary, performance-based bonuses, and a comprehensive benefits package
• Relocation Assistance: For the right candidate, we offer relocation assistance to bring your expertise to our Norcross, GA office
• Innovative Culture: Join a company that values innovation, continuous improvement, and the professional development of its employees
  
  

Benefits:

• 2 Weeks Paid Time Off annually
• Medical, Dental, and Vision benefits packages

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• Short-Term & Long-Term Disability Insurance
• $15,000 Company Paid Life Insurance, additional coverage available
• 401k with company match at 2%
• Employee appreciation activities and events
• Incentive and Bonus structures
• Collaborative and empowering team in an inviting work environment
• Access to Atlanta Braves season tickets
  
  

Bardi Home Services is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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