AI Summary
Wrapbook is seeking a Senior Account-Based Marketing Manager to drive pipeline and revenue growth through targeted ABM campaigns. This role involves developing and executing multi-channel strategies, collaborating cross-functionally, and leveraging data to optimize performance. The ideal candidate has a proven track record in B2B SaaS demand generation, targeting mid-market and enterprise clients.
Key Highlights
Develop and execute 1:1 and 1:few ABM campaigns.
Own day-to-day execution of ABM initiatives with a dedicated GTM team.
Create, manage, and optimize personalized marketing programs (email, web, paid, content).
Analyze target account signals and performance metrics for actionable recommendations.
Collaborate with product marketing, creative, and content teams for messaging alignment.
Leverage marketing tech stack for continuous testing and refinement of demand generation tactics.
Assist in optimizing ABM budget for maximum ROI.
Technical Skills Required
Benefits & Perks
Remote (USA/Canada)
Unlimited Paid Time Off
Health and Dental benefits
$1,500 USD / $2,025 CAD towards IT set up
Up to 2% matching RRSP / 401K
Learning and Development opportunities
$50 USD / $67.50 CAD towards Internet/Cell phone service
Competitive salary ($110.4K - $174.4K)
Job Description
About Us
Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place. Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.
Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people across the USA and Canada, including entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more. Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital. We have raised $130M and are in a strong financial position.
The Opportunity - (Remote - USA / CANADA)
We’re looking for a skilled Senior Account-Based Marketing Manager to join Wrapbook’s growing Marketing team. Reporting to the Director of Demand Generation, you'll play a critical role in developing and executing strategic marketing initiatives designed to generate high-quality pipeline and accelerate revenue growth through targeted, multi-channel ABM campaigns within a defined segment.
The ideal candidate will have a proven track record in demand generation roles, ideally within mid- to late-stage B2B tech startups targeting mid-market and Enterprise customers. You're highly analytical, creative, and comfortable executing complex buying motions focused on clearly defined target accounts. You thrive when collaborating cross-functionally, bringing a creative and data-driven approach to personalized campaigns.
What You’ll Do
- Develop and execute targeted, 1:1 and 1:few campaigns aligned to Wrapbook’s strategic goals.
- Own day-to-day execution of ABM initiatives, alongside a dedicated cross-functional team of GTM stakeholders (ABM pod).
- Create, manage, and optimize personalized email nurture programs, webpages, paid campaigns, and content syndication to drive generate pipeline.
- Collaborate closely with product marketing, creative, and content teams to ensure alignment and consistency of messaging.
- Analyze target account signals and performance metrics to deliver actionable recommendations to GTM stakeholders.
- Leverage marketing tech stack to continuously test and refine demand generation tactics, channels, and messaging.
- Assist in optimizing ABM budget to ensure maximum ROI.
- 4+ years experience in Account-Based Marketing, Demand Generation, or Growth Marketing roles in B2B SaaS, ideally serving mid-market or enterprise customers
- Dedicated experience executing high-impact, high-touch ABM campaigns
- Comfort using first and third-party intent data to inform account strategies
- Strong analytical skills and comfort monitoring and reporting on performance metrics
- Ability to manage multiple initiatives simultaneously in a fast-paced startup environment
- Highly collaborative, effective communication skills, and the ability to translate insights into action
- Salesforce
- Marketo, Hubspot or similar marketing automation platform
- 6sense, Demandbase, Bombora, or similar buyer-intent platform is a plus but not required
At Wrapbook, creativity meets technology — and not just in the product.
Benefits
In addition to a competitive salary and all the benefits you can expect from a fast-growing technology company, you’ll get access to a team of creative problem solvers and the chance to see your contributions make large impacts. Benefits include:
- Unlimited Paid Time Off
- Work from anywhere in Canada and USA
- Health and Dental benefits
- Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
- Up to 2% matching RRSP / 401K
- Learning and Development opportunities
- Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service
Wrapbook pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation.
Apply Now
Have we got your attention? Submit your application today and a member of our Talent team will be in touch with you shortly!
Compensation Range: $110.4K - $174.4K