E-mail Marketing Manager

We are one of the leading tech-driven media and entertainment companies, producing uplifting content in 17 languages for people of all ages. Known for award-winning art and pop culture magazine boredpanda.com and TOP DIY channel Crafty Panda, we fight the world's boredom at an unprecedented speed: 160 million site views per month and 62 billion video views per year. Our team comprises over 500 creative individuals who work from 42 different countries and 3 offices, located in Vilnius, Lithuania.

We are excited to announce that we are currently looking for a talented E-mail Marketing Manager to join our team for the award-winning art and pop culture magazine “boredpanda.com”. Prepare to work for a leading publisher of uplifting stories that cure boredom all over the world!

What You Will Do:

• Take an entrepreneurial approach to the role, working collaboratively with creative, marketing & product teams to support key initiatives and get things done;
• Research competitors and identify their processes and successful practices;
• Implement new types of newsletters and e-mail marketing campaigns, their automation, and evaluate their performance;
• Work with the data analytics team to analyse readers’ behaviours and adapt our strategies to that;
• Collaborate with developers to automate processes and improve workflows, ensuring seamless integration between platforms;
• Ensure flawless execution of campaigns by applying strong technical knowledge of HTML and CSS when building or troubleshooting templates;
• Understand how data and content move across different systems (CRM, CMS, ESPs, analytics tools) and ensure consistency, compliance, and efficiency;
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  
  

What We Expect:

• Proven experience managing a large-scale email marketing program;
• High technical proficiency with the ability to build, edit, and troubleshoot responsive HTML/CSS email templates;
• Expertise in email marketing software (ESP/CRM platforms), automations, and integrations with other systems;
• Strong understanding of how data and content flow across multiple systems and the ability to optimize processes around that;
• Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL);
• Proven work experience in growing, engaging with, and analysing the performance of a large email marketing database;
• Experience building an email marketing campaign from scratch;
• Experience with managing and optimizing paid newsletters is a plus;
• Familiarity with analytical and database tools;
• Strong ownership since we will be trusting you to implement and improve the process.
  
  

What We Offer:

• The flexibility to work fully remotely;
• Collaboration with a diverse, international team of talented individuals;
• A supportive and encouraging work environment.