Product Marketing Manager | 3–7 yrs exp | Toulouse | SaaS | Full-time | Hybrid Remote 🪇

We are currently hiring on behalf of a Toulouse-based SaaS company for a Product Marketing Manager to strengthen the current team and grow the national market.

This company offers a web-based SaaS application founded in 2018 in Toulouse. Originally started as a side project to find a meeting point between two cities, it quickly pivoted to B2B following strong interest from BNP Paribas. The solution helps businesses grow using geodata, through a Product-Led Growth approach.

Today, it is widely adopted by small businesses, SMBs, networks, and large enterprises, with a strong footprint in the franchise market and ongoing expansion in the UK and the US.

Missions:

Market analysis & customer understanding

• Identify, understand, and model our target customers by defining personas based on data, interviews, and field feedback.
• Conduct continuous competitive monitoring to identify trends, benchmark market offerings, and anticipate changes.

Positioning & messaging

• Define and refine product positioning in line with persona needs and Smappen’s differentiation.
• Build clear, consistent, and distinctive messaging and storytelling tailored to each customer segment.
• Contribute to the pricing strategy based on customer feedback, perceived value, competition, and business goals.

Go-to-Market & feature launches

• Design and lead product launch plans: GTM strategy, targeting, channels, messaging, content, and coordination with stakeholders (marketing, product, sales, CSM…).
• Develop internal resources to help teams better understand the product, audience, and messaging.

Product collaboration & customer feedback

• Act as the voice of our target personas in product decisions: share market and customer insights with the Product team to inform the roadmap.
• Participate in prioritization by balancing market opportunities and user needs.

Performance tracking & optimization

• Define key KPIs for PMM actions, monitor performance, analyze results, and continuously improve campaigns and launches.

Marketing Team:

• Cécile – Product Growth Strategy
• Julie – SEO & Content
• Marianne – Social Media / Voice of Smappen

Compensation:

• Base salary: €40k–€50k

Perks & Benefits:

• Hybrid remote (2–3 days/week)
• Offices in central Toulouse
• RTT, cadre status, Syntec agreement
• Small, stable team with low turnover
• Potential for equity in the future

Job highlights:

• Direct impact on company growth
• Supportive, empowering atmosphere
• Strong product and data culture
• Societal impact: 10% of profits donated to nonprofits
• International development underway

Profile we’re looking for:

Key requirements:

• Fluent English – 50% of clients are English-speaking
• Experience in both market analysis and go-to-market – must be autonomous in both
• Background in SaaS

Bonus points:

• Experience in B2B
• Knowledge of the North American market
• Fluency in a third language
• Experience selling to SMB

You have at least 3 years of experience in strategy or business development, ideally in a B2B SaaS environment. You’re confident leading complex market analysis, building GTM strategies end-to-end, and engaging with international stakeholders. Familiarity with the North American market or SMB segment is a strong plus.

Hiring process:

1. First round: 15 min intro call with Marianne (Marketing team) – casual fit check, English level, and practical topics (remote, relocation, salary)
2. Second round: 1h interview with Cécile and Floriane (Tech PM) – dive into your experience, work methods, and product collaboration
3. Asynchronous exercise: Market analysis methodology – structure, key elements, relevance for Smappen ➜ Debrief with Cécile and Laurent
4. Final round: Meet Dan and the team – in person or via video

Timeline: 3 weeks