Content Writer (iGaming) - relocation to Malta, Europe
Job Description
Job Title: Content Writer (Canada)
Location: Hybrid in Malta (Europe) 3x / week from the office in Mhriehel (Business Quad)
We can offer a relocation package to those based outside of Malta.
The Role
We are seeking a Content Writer (Canada) to create engaging, high-quality content for B2C brands targeting Canadian players. While casino content will be the primary focus, there will also be opportunities to cover sports betting. If you have a passion for storytelling and a deep understanding of the iGaming industry from previous experience in a similar role, we’d love to hear from you!
Key Responsibilities
- Content Ownership: Take full ownership of all content across our brand portfolio (B2C operator brands, mostly casino but also sports).
- Brand Tone & Strategy: Develop and define brand tone and content strategies for multiple brands.
- Collaboration: Work closely with the Head of CRM and Brand Managers to ensure content aligns with overall business goals.
- Cross-Departmental Collaboration: Coordinate with Social Media, SEO, and other teams to create optimized, well-rounded content.
- Main Point of Contact: Be the primary point of contact for all content writing projects across your assigned brands.
- Continuous Improvement: Regularly assess and improve customer segmentation, focusing on value maximization through automation and personalization.
What You Bring
- Minimum of 1 year of content writing experience for an online casino operator.
- English + French - Canadian native level skills, strongly familiar with the Canadian gambling culture.
- Strong knowledge of online gambling from a user perspective.
- Highly organized with a structured approach to managing multiple content projects.
- A self-driven, creative mindset with a passion for storytelling.
- Ability to thrive in a collaborative team environment.
Why Join Us?
- The opportunity to bring your expertise and have an impact in a rapidly-growing company.
- A truly global work environment with colleagues from around the world.
- A culture that values ambition, creativity, and teamwork.
- Health insurance, wellness and communication allowance if based in Malta.
Ready to Take the Next Step?
Ready to bring your energy to BetOnTalent? Apply now and join a team where everyone's dedication fuels our journey to success!