Paid Social Specialist

Overview:

Brand new opportunity to join a rapidly growing agency on a mission to revolutionise lead generation. Specialising in data-driven paid social campaigns, the agency focuses heavily on Meta Ads (Facebook/Instagram) while leveraging other channels like Google and LinkedIn.

The Role:

As a Paid Social Specialist, you will play a key role in driving the agency’s lead-generation efforts. Your responsibilities will include:

• Lead Gen & Campaign Management: Designing, executing, and optimising paid social campaigns, particularly on Meta Ads, to generate high-quality leads.
• Analytics & Insights: Monitoring performance metrics (CPL, CPA, ROAS) using tools like Google Analytics to guide decision-making.
• Client Collaboration: Participating in regular client calls to provide updates, insights, and strategic recommendations.
• Scaling Strategies: Innovating with A/B testing and staying ahead of industry trends to maximise campaign impact.
• Account Management: Managing client relationships and ensuring accounts are handled with care and professionalism.

Requirements:

The agency is looking for someone who brings:

• Meta Ads Expertise: A proven track record of managing lead generation campaigns with advanced targeting and pixel tracking and omnichannel expertise of other platforms like LinkedIn, TikTok, etc.
• Paid Social Experience: Several years of experience, preferably in an agency or performance marketing environment.
• Data-Driven Approach: Strong analytical skills to interpret data and optimise campaign performance.
• Communication Skills: Fluent in English with the ability to communicate complex insights.
• Collaborative Spirit: A team-oriented professional with a passion for scaling success.

Salary

£30,000 - £35,000 per annum, with up to £40,000 available for a more senior candidate.

Location

Remote – Preference for UK-based candidates, but fully remote applicants from Europe and South Africa with strong English proficiency will also be considered.

Benefits

• Opportunity to work remotely.
• Early finish on Fridays.
• Equipment