Digital PR and Outreach Specialist

📞 Job Title: Digital PR and Outreach Specialist

💸 Salary: ZAR R25,000/month

🌍 Location: South Africa (Remote, working UK hours)

About Us

Join a forward-thinking UK-based company specializing in digital PR, SEO outreach, and link-building strategies. As a Digital PR and Outreach Specialist, you’ll craft compelling campaigns, pitch to top-tier media, and help clients achieve greater online visibility. If you’re passionate about digital storytelling and media engagement, this is the perfect opportunity to thrive in a dynamic and creative environment.

What You’ll Do

• Media Pitching: Build and maintain relationships with journalists and editors, pitching stories to secure high-quality backlinks and media coverage.
• Content Creation: Write engaging press releases, features, and commentary that captivate audiences and drive client success.
• Campaign Management: Plan, execute, and monitor creative campaigns, meeting key performance indicators for links and online visibility.
• Trend Monitoring: Stay ahead of the news cycle to craft timely, relevant pitches across industries like health, lifestyle, finance, sport, and retail.
• Data-Driven Storytelling: Use tools like AHREFS, Semrush, or Google Trends to uncover insights and shape impactful narratives.
• Media List Management: Grow and maintain a database of journalist and editor contacts to optimize outreach efforts.

What We’re Looking For

• Experience: 1–3 years in digital PR, SEO outreach, or link-building (agency experience preferred).
• Education: Degree in Public Relations, Journalism, Marketing, Creative Writing, or a related field.
• SEO Knowledge: Strong understanding of how digital PR drives SEO results and boosts website authority.
• Tools Proficiency: Experience with PR and SEO tools like MuckRack, Moz, Google Analytics, or similar.
• Industry Savvy: A passion for tracking media trends and tailoring pitches to multiple sectors.
• Communication Skills: Exceptional writing and verbal communication abilities with a sharp eye for detail.
• Organizational Skills: Ability to manage multiple projects effectively while meeting deadlines.

Perks

• 🌟 Work with a creative, fast-paced team that values driving real results for clients.
• 📈 Access training and development opportunities to refine your skills.
• 💻 Enjoy the flexibility of a fully remote work environment while contributing to a growing UK-based company.

📲 Ready to Apply?

Submit your CV today and join a team passionate about making waves in the world of digital PR and outreach!