Senior SEO Specialist

Job Title: Senior SEO Specialist

Employment Type: Full-Time

Reports To: Digital Marketing Strategist

Location: Remote (Philippines)

This role is remote, but we're specifically seeking talented professionals based in the Philippines.

About Us

We are LastClick, a Sydney-based digital marketing agency renowned for driving measurable growth through data-driven strategies and a high-touch approach to client service. We deliver tailored solutions that range from SEO and SEM to web design and content marketing, all with a relentless focus on results.

Role Overview

We are on the hunt for a skilled and hands-on Senior SEO Specialist to join our team. This is a role for someone who not only has advanced expertise in all aspects of SEO but also thrives on getting into the nitty-gritty of optimisation and driving measurable results. If you have at least 5 years of hands-on experience, a strong understanding of advanced SEO practices, and are an expert user of tools like SEMrush, we want to hear from you.

Key Responsibilities

Technical SEO

• Conduct in-depth technical audits to identify and resolve issues affecting search engine crawlability, indexability, and site health.
• Implement schema markup, structured data, and canonical tags.
• Optimise site speed and mobile responsiveness to align with core web vitals standards.
• Troubleshoot and resolve issues flagged in Google Search Console.

On-Page SEO

• Perform advanced keyword research and mapping to optimise existing pages and create new, high-value content.
• Craft compelling meta titles, descriptions, headers, and optimised content.
• Execute internal linking strategies to enhance crawl depth and user navigation.

Off-Page SEO

• Build and maintain a robust backlink profile through high-quality outreach campaigns.
• Manage relationships with authoritative sites for guest posting opportunities.
• Monitor and disavow toxic backlinks.

Performance Monitoring and Reporting

• Leverage SEMrush and other tools to track organic performance metrics, keyword rankings, and competitor activity.
• Generate detailed performance reports with actionable insights for clients and internal stakeholders.
• Continuously optimise based on data trends and algorithm updates.

Collaboration

• Work alongside the content, web development, and PPC teams to integrate SEO into broader marketing strategies.
• Provide guidance on SEO best practices for new website builds and redesigns.

Qualifications

Experience and Expertise

• Minimum of 5 years of hands-on SEO experience, preferably in an agency setting.
• Proven track record of improving rankings for competitive keywords across various industries.
• Deep understanding of search engine algorithms and technical SEO principles.

Technical Proficiency

• Expert-level familiarity with tools like SEMrush, Google Analytics, Google Search Console, Screaming Frog, and Ahrefs.
• Advanced knowledge of HTML, CSS, JavaScript, and how these impact SEO.
• Experience with CMS platforms like WordPress and Shopify, including SEO plugin management.

Analytical and Organisational Skills

• Highly analytical mindset with the ability to derive insights from complex data sets.
• Strong project management skills with experience juggling multiple clients or campaigns.

Soft Skills

• Clear and confident communicator who can explain technical concepts to non-technical stakeholders.
• Team player with a proactive attitude and strong problem-solving skills.

What We Offer

• Competitive salary based on experience.
• Fully remote working environment with flexible hours.
• Access to professional development and training resources.
• Collaborative and supportive team culture.