Marketing Generalist

Our client is a dynamic platform dedicated to delivering impactful and strategic solutions for publishers. They are seeking a versatile and proactive Marketing Generalist to handle a variety of marketing functions, including email operations, digital ad placements, and social media campaigns. This role is ideal for someone who thrives in a hands-on, execution-focused position and is eager to contribute directly to marketing activities.

Location:

Fully Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Email Operations: Execute email campaigns and scheduling across various email service providers (ESPs) including Iterable, PostUp, HubSpot, and Omeda. Handle all aspects of email operations with attention to detail.
• Customer Journey Building: Develop and optimize customer journey maps to enhance user experience and drive engagement. Implement improvements based on insights and performance data.
• Digital Ad Placements: Manage digital ad placements on platforms like DV360. Execute and monitor awareness campaigns using first-party audiences, ensuring alignment with campaign goals and adherence to budget.
• Social Media Campaigns: Create social media campaigns on platforms such as Meta and LinkedIn. Develop content and execute strategies to drive brand awareness and engagement.
• PPC Work: Handle pay-per-click (PPC) advertising campaigns, including the setup, monitoring, and optimization of ads to achieve targeted results.
• Keyword Research: Conduct keyword research and make recommendations to enhance search engine visibility and ad targeting. Implement findings to improve marketing effectiveness.
• Client-Centric Approach: Maintain a focus on client goals, ensuring that all marketing activities are aligned with client objectives and deliver measurable impact.
• Thoughtful Execution: Approach all marketing tasks with a thoughtful and strategic mindset, ensuring high-quality execution and impactful results.
  
  

What Success Looks Like:

• Effective Email Campaigns: Efficiently execute and optimize email campaigns, achieving high engagement rates and effectively mapping customer journeys.
• Impactful Ad Placements: Successfully handle digital ad placements and awareness campaigns, meeting timeline and budget requirements while driving positive brand impact.
• Successful Social Media Campaigns: Develop and implement social media campaigns that enhance brand presence and engage target audiences effectively.
• Optimized PPC and SEO: Execute effective PPC strategies and keyword recommendations to improve ad performance and search engine visibility.
• Client Satisfaction: Deliver marketing solutions that align with client objectives, ensuring a client-centric approach that drives positive outcomes.
  
  

Qualifications:

• Marketing Experience: 2+ years of demonstrated hands-on experience in managing email operations, digital advertising, and social media campaigns.
• ESP Proficiency: Familiarity with ESPs such as Iterable, PostUp, HubSpot, and Omeda.
• Digital Advertising: Practical experience with digital ad placements and awareness campaigns using first-party audiences.
• PPC and SEO Skills: Experience in handling PPC advertising campaigns and conducting keyword research.
• Client-Centric Attitude: Strong ability to focus on client needs and deliver impactful marketing solutions.
• Fluent English: Excellent verbal and written communication skills in English.
• Attention to Detail: Strong organizational skills with a hands-on approach to managing timelines and budgets.
  
  

If you are a proactive, hands-on marketing professional with a passion for executing impactful marketing strategies, we would love to hear from you.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets