BI & SEO Analyst

Job Overview:

As a Business Intelligence & SEO Analyst, you will play a critical role in driving the company's growth by delivering insightful analytics and data-driven recommendations across our marketing, product, and affiliate teams. You will be responsible for creating comprehensive reports, tracking performance, and answering day-to-day data inquiries. Your expertise will directly influence strategic decisions and enhance our understanding of key metrics, especially regarding affiliate traffic and SEO performance.

Key Responsibilities:

Data Analytics & Reporting:

• Develop, maintain, and automate comprehensive reports and dashboards to provide actionable insights across the marketing, product, and affiliate teams.
• Track, analyze, and interpret data from various sources, including affiliate traffic, SEO performance, and customer behavior metrics.
• Monitor and report on key performance indicators (KPIs) for SEO and affiliate channels, identifying trends, anomalies, and opportunities for optimization.
• Provide ad hoc analysis to support day-to-day inquiries from different departments.

SEO & Affiliate Performance:

• Analyze affiliate traffic and performance data to identify areas of improvement, optimization opportunities, and potential risks.
• Collaborate with the marketing and affiliate teams to refine SEO strategies, ensuring they align with business objectives and industry trends.
• Track and report on the effectiveness of SEO initiatives, using tools such as Google Analytics, SEMrush, Ahrefs, and other relevant platforms.
• Assist in the implementation and optimization of tracking systems to accurately monitor affiliate contributions and ROI.

Strategic Insight & Opportunities:

• Identify and communicate key analytical opportunities that can drive business growth and improve operational efficiency.
• Proactively recommend new metrics, reports, and tools that will enhance data-driven decision-making within the company.
• Stay updated on industry trends, particularly in the online casino sector, and apply this knowledge to improve business strategies.

Cross-functional Collaboration:

• Work closely with marketing, product, and affiliate teams to understand their data needs and deliver tailored insights.
• Provide training and guidance to teams on how to interpret data and use analytical tools effectively.
• Act as the go-to person for all data-related queries, ensuring clear communication and understanding across departments.

Qualifications:

• Bachelor’s degree in Business, Marketing, Data Science, or a related field.
• Proven experience (3+ years) in a similar role within relevant industries.
• Strong understanding of SEO, affiliate marketing, and traffic analysis.
• Proficiency in analytical tools and platforms such as Google Analytics, SEMrush, Ahrefs, Excel, and SQL.
• Experience with data visualization tools like Tableau, Power BI, or similar.
• Ability to work independently, prioritize tasks, and deliver high-quality work under tight deadlines.
• Excellent problem-solving skills and attention to detail.
• Strong communication skills with the ability to explain complex data in a clear and concise manner.

What we offer:

• An attractive and competitive remuneration package, reflecting your skills and contributions.
• Relocation package from EU (Flights to Cyprus - Accomodation for one month with the option of extending the stay on a more permanent basis).
• The opportunity to be a part of a dynamic and forward-thinking European company, contributing to its ongoing success.
• Clear pathways for professional growth and advancement within the company.
• A vibrant and welcoming team environment, where your skills and ideas are valued.
• Engaging weekly team lunches and exciting monthly team events.
• Access to a gym membership, promoting a healthy work-life balance.
• Modern and conveniently located offices in prime Limassol, offering easy parking and highway access.