Growth Product Manager

About the role

FlowAccount builds accounting, payroll, and back-office software for small businesses in Thailand.

This is a product role. As a Growth Product Manager, you will be responsible for the growth of one FlowAccount product line — working with real usage data, real customers, and the team that builds the product. Your job is to understand how the product is performing — who signs up, who becomes a paying customer, who stops using it, and why — and to find practical improvements that increase adoption and revenue.

Responsibilities

• Set up and maintain the key metrics for your product together with our growth analyst: active users, free-trial-to-paid conversion, feature adoption, and churn. Make sure the numbers are correct and reported to product, engineering, marketing, and business leads on a regular schedule.
• Analyze where customers get stuck. Talk to customers directly, work with the customer support team, review feedback and feature requests, and study the customer journey from signup to paying customer.
• Recommend and prioritize improvements: onboarding steps, in-product messages, customer emails, help content, pricing and packaging proposals, and product changes.
• For improvements that need engineering, work with the product owner and engineering team to plan and prioritize.
• Focus on improvements that grow the product steadily over time, not one-time campaigns.

Qualifications

• Around 3–5 years of experience in one of these paths: business administration or business analysis, a product role, a SaaS or software company, running your own business or startup, or deep domain work in tax and accounting where you learned what users in our industry really need.
• Strong analytical skills, whatever your background. Comfortable working with spreadsheets and data, and able to explain what the numbers mean in plain language. SQL is a plus but not required — you will work with an analyst.
• Able to identify which one or two problems matter most, instead of working on many things at once.
• Practical. You check a number before you trust it, and you prefer a small improvement that can be done this month over a large plan that may never happen.
• Comfortable talking with customers, support staff, engineers, and management, and able to adjust your communication for each.
• Interested in how software products are built. You do not need product management or tech industry experience — we will teach you how we work with engineers.
• Good written and spoken English; professional Thai for customer and team conversations.

How the role works

You report to the Head of Growth and work closely with product, engineering, marketing, and customer support.

What We Offer

• Build products used by tens of thousands of businesses.
• Ship code that reaches customers quickly.
• High ownership with minimal bureaucracy.
• Learn from experienced engineers and product leaders.
• Flexible work hours and 45 days/year work from anywhere.
• Competitive compensation, health & accident insurance from day one.
• 17–19 public holidays, 12 personal leave days, and 8 annual leave days.
• A friendly, collaborative team that genuinely enjoys building together.
• Clear opportunities to grow your career as the company scales.

Location

• Skulthai Surawong Tower, Bangrak, Bangkok (MRT Samyan or BTS Saladaeng)