Lead the development and scaling of a new referrals and viral-loops function within a high-growth consumer healthcare and AI company. Own the full viral-growth surface including referrals, invite loops, and product-as-marketing while leading a small team of engineers and designers. Requires 5+ years of hands-on product-growth experience and the ability to work directly with codebases and SQL.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
About the company
Our client is a profitable, founder-led consumer healthcare and AI company building a full-stack digital care platform. The business serves more than 150,000 active patients each month, has grown to approximately $350 million in annual recurring revenue, and employs roughly 125 people.
The opportunity
We are hiring a Head of Product Growth to build and lead a new referrals and viral-loops function. Reporting directly to the founder and CEO, you will transform an existing referral program into a repeatable growth engine and own the full viral-growth surface across referrals, invite loops, user-generated content, social sharing, gifting, freemium, and product-as-marketing.
What you will do
• Redesign and scale the existing referral program and drive a step-change in organic acquisition.
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• Own referrals, invite loops, user-generated content, social sharing, gifting, freemium, and novel viral mechanics end to end.
• Lead a small team of engineers and designers and ship experiments daily.
• Scope MVPs, work directly with the codebase, and move ideas into staging.
• Build the analytics stack for viral coefficients, referral rates, loop performance, and experiment outcomes.
• Establish the product-growth strategy, team, operating cadence, and roadmap from the ground up.
What we are looking for
• At least 5 years of hands-on product-growth experience.
• Personal ownership of a consumer referral program or viral growth loop that produced material organic growth at meaningful scale.
• Product-growth or referral leadership at a high-growth direct-to-consumer company, or founder-level experience building a viral consumer or social product.
• Ability to interface with a codebase, scope MVPs, and move work into a staging environment.
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• Working SQL literacy and strong quantitative judgment.
• A hands-on individual-contributor mindset, even while leading engineers and designers.
Location and compensation
• Full-time, fully remote, and async-first.
• Candidates may be based in the United States, United Kingdom, Israel, Germany, the Netherlands, France, or Canada.
• Reliable weekday availability until midday Pacific Time is required.
• Base salary of $200,000 to $400,000.
• Equity of approximately 0.15% to 0.50%.
• Visa sponsorship is not available; candidates must be able to work from their current location without employer sponsorship.
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