Senior Customer Data Platform Specialist (Salesforce Data 360) - US Marketing

About the role

Lumenalta partners with healthcare and life sciences organizations to engineer scalable, compliant, and data-driven platforms powered by modern cloud and CRM technologies.

You will work with the Chief Marketing Office; this team partners with cross-functional leaders to redefine engagement strategy and deliver exceptionally timely, differentiated, and relevant messages across inbound and outbound consumer, patient, and HCP experiences to positively impact health outcomes in the US.

We are looking for a customer data platform expert. Sitting within the US Marketing team, you'll help strategists bring their email targeting approach to life in Salesforce Data 360. This role will own the pipeline of audience structuring and building requests, build those audiences in Data 360, organize and manage data extensions, share audiences internally for approval, and support a data dictionary or glossary summarizing what the US customer data platform contains.

You'd be the primary Salesforce Marketing Cloud audience and data extension builder for the team. Through effective targeting and audience modeling, the role will help send the right message to the right person at the right time. Email communications sent nationally (or regionally) by US HQ will be in scope, including 20+ priority brands, plus corporate brand and non-brand or above-brand communications across consumer/patient and healthcare provider (HCP) content.

What You'll Be Doing

• Influence and support the US Consumer and US HCP engagement teams as a Salesforce technical expert, ensuring that strategists' targeting choices are optimized to drive business outcomes while keeping all stakeholders clear on audience requirements and success metrics
• Be the hands-on-keyboard person building the team's email audiences, personalization, and data extensions in Salesforce Data 360
• Partner closely with engineering and technical leads, understanding at a nuanced level the data types that will be available in the platform
• Support the client's Operations team in validating and approving Salesforce audiences and data extensions; act as main point of contact for audiences and data extensions
• Offer expertise, support, and thought leadership across Salesforce Marketing Cloud's audience-related solutions such as Audience Builder, Einstein for Marketing Cloud Engagement, and Einstein Marketing Insights, becoming the team's lead expert across those
• Utilize Salesforce Marketing Cloud analytics to extract insights that improve targeting strategy and to measure campaign impact for stakeholders
• Lead the transition of marketing audiences from business rules to probabilistic models created to drive an outcome, based on machine learning models that predict the business impact and efficiency of marketing actions
• Engage with data scientists and analytics project managers to incorporate their audience models and efforts into the team's audience strategies
• Utilize Salesforce Interaction Studio to enhance personalization
• Utilize measurement and ML-driven solutions such as dynamic sending/suppression lists to manage unsubscribe rates
• Continuously refine and optimize audience segments based on campaign performance and customer behavior metrics such as click-through rates and conversion rates

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What we are looking for

• Deep customer data platform expertise, with significant experience using Salesforce Data 360 to target emails and build audiences
• Bachelor's degree in a related field with 8+ years of relevant experience in a healthcare environment or in digital marketing
• Experience working with relational databases, SQL, or data models to understand and query potential data sources
• Exceptional interpersonal skills and mastery of working in a matrix environment
• Demonstrated business acumen, strong analytical skills, and a strategic mindset
• Role model for values of courage, excellence, equity, and joy
• Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization
• Demonstrated analytical and conceptual problem-solving skills
• Discretion and trustworthiness in dealing with confidential information

Nice to have

• Salesforce Data 360 Consultant and/or Architect certification
• Salesforce Marketing Cloud experience
• 2+ years of experience in the pharmaceutical industry
• Intermediate knowledge of SQL
• Experience building executive-level work product and partnerships that ensure CRM strategy success

Salary

Salary range: CA$100,000 - CA$140,000 annually, with final compensation determined by your qualifications, expertise, experience, and the role's scope.

Location:

This is a fully remote position; however, candidates must be based in regions that align with the Pacific, Central, or Eastern U.S. time zones. Quarterly in-person visits and occasional conference travel to New York and San Francisco may be required.

Benefits

In addition to competitive pay, we offer a variety of benefits to support your professional and personal growth, including:

• Flexible working hours in a remote environment.
• Health insurance (medical and dental) for T4 Employees.
• A professional development fund to enhance your skills and knowledge.
• 15 days of paid time off annually.
• Access to soft-skill development courses to further your career.

Position Details

This is a full-time position requiring a minimum of 40 hours per week, Monday through Friday.

Application Deadline

Applications will be accepted until August 30, 2026. Candidates can expect feedback by September 7, 2026.