Lead and develop the company's global marketing organization, driving sustainable business growth and strengthening brand positioning across international markets. Oversee multidisciplinary teams in Digital Marketing, Graphic Design, Visual Marketing, and International Retail Marketing, ensuring alignment and execution excellence. Requires strategic vision, operational leadership, and fluency in English, Italian, and French.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
For a prestigious international company operating in the luxury industry across more than 70 countries, we are looking for a:
GLOBAL MARKETING DIRECTOR/ LUXURY COMPANY / LUGANO AREA
to lead and further develop the company's global marketing organization, driving sustainable business growth, strengthening brand positioning and elevating marketing excellence across international markets.
With a strong entrepreneurial spirit, a distinctive heritage and a highly regarded product portfolio, the company is investing in the continued evolution of its global marketing organization. This role offers the opportunity to shape that journey by bringing strategic vision, operational excellence and strong leadership to further develop the function, its people and its impact on the business.
We are looking for a marketing leader who combines strategic thinking with a hands-on approach and outstanding organizational capabilities, able to drive transformation, build high-performing teams and translate strategy into execution.
The Role
Reporting directly to the CEO, the Global Marketing Director will lead and further develop the global marketing function, ensuring effective execution of the company's brand, marketing and commercial initiatives across international markets.
The role requires a balanced combination of strategic vision and operational leadership, ensuring effective coordination across all marketing functions while supporting the company's continued growth.
The successful candidate will lead a multidisciplinary in-house marketing organization covering Digital Marketing, Graphic Design, Visual Marketing and International Retail Marketing, fostering collaboration, accountability and consistent execution across all functions and markets.
Key Responsibilities
- Lead, coach and develop a multidisciplinary global marketing team, fostering a collaborative, high-performing and accountable organization.
- Drive global brand development and integrated marketing initiatives, supporting sustainable business growth and strengthening the company's international positioning.
- Oversee Digital Marketing, Communications, PR, Events, Trade Marketing, Visual Marketing and International Retail Marketing, ensuring alignment and consistency across all activities.
- Coordinate multidisciplinary in-house marketing teams across Digital Marketing, Graphic Design, Visual Marketing and Retail Marketing, ensuring alignment, prioritization and effective execution across all activities.
- Coordinate international marketing programs, providing strategic direction, tools and best practices to support global markets while maintaining brand consistency.
- Develop and optimize marketing processes and workflows, strengthening collaboration and operational excellence across the global marketing organization.
- Lead the development of in-house digital marketing initiatives, ensuring effective coordination of social media, performance marketing and digital communication activities.
- Manage the global marketing budget, monitoring costs and maximizing return on investment.
- Drive marketing performance through KPIs, analytics and AI-driven insights to support informed decision-making and continuous improvement.
- Collaborate closely with the CEO and cross-functional departments, particularly Finance, to ensure strategic alignment and measurable business impact, supporting commercial objectives and long-term business growth.
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Ideal Profile
We are looking for an accomplished marketing leader with:
- Significant experience in senior marketing leadership roles within international Luxury, Premium or Consumer Brands, with proven exposure to retail-driven businesses and international markets.
- Proven ability to drive both brand development and sustainable business growth through integrated marketing initiatives.
- Extensive experience leading multidisciplinary international marketing teams.
- Solid background in managing integrated marketing functions, including Digital Marketing, Communications, PR, Events, Trade Marketing and Visual Marketing.
- Strong organizational and project management capabilities, with the ability to optimize processes and coordinate multiple functions simultaneously.
- Experience coordinating international marketing activities across global markets.
- Strong understanding of marketing analytics, KPIs and performance measurement.
- Experience managing international stakeholders.
- Strong communication and interpersonal skills, with the ability to influence senior leadership and collaborate across functions.
- A strategic mindset combined with a pragmatic, hands-on leadership style.
- Professional fluency in English, Italian and French is essential.
- A collaborative mindset, high level of accountability and the emotional intelligence required to succeed in an entrepreneurial and fast-paced international environment.
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Location
The position is based in the Lugano area, Switzerland.
Applications from international candidates interested in relocating to Switzerland are warmly welcomed.
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