PPC Specialist

StructureM is a fast-growing digital marketing agency that helps business owners get better results from their marketing. We have a “winning recipe” that helps them get great results so they stop worrying about marketing and start hitting their revenue goals.

This is a special place. It is more than a workplace; it’s a team of people who genuinely enjoy working together, celebrate each other’s successes, and support one another through every challenge.

We believe the best work happens when talented people feel valued, trusted, and empowered. That’s the kind of culture we’ve built, and it’s what makes this such a special place to grow your career.

For every client we partner with, we’re committed to creating meaningful, measurable results. And for every team member who joins us, we’re equally committed to helping them become happier, healthier, and more fulfilled, both professionally and personally.

Our goal is simple: to do exceptional work, make a real impact, and create a place where people can look back and say they did the best work of their careers.

All positions are remote. Access to a stable internet connection is essential for participating in virtual meetings, accessing online tools, and communicating with colleagues. A dedicated workspace free of distractions or clutter in the background must be maintained, in order to not disrupt or distract others during video meetings.

The PPC Specialist is responsible for setting up and managing pay-per-click campaigns according to client specifications and best practices. This includes creating ad accounts, setting up conversion tracking, and ensuring all technical aspects are functioning properly. The role also involves ongoing campaign optimization, effective keyword management, creative copy suggestions, and generating comprehensive weekly and monthly reports to track and communicate performance metrics and goals to clients.

This role ensures that all digital advertising campaigns are optimally set up and consistently monitored for peak performance. They guarantee that technical integrations, such as conversion tracking and analytics, function seamlessly, providing accurate and valuable insights to clients.

• Research and address preliminary digital advertising questions from Account Services or clients.
• Create ad accounts and build campaigns according to client specifications and best practices.

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• Set up effective conversion tracking and ensure all technical integrations (CallRail, Analytics, redirects, Zapier) are working properly.
• Monitor and optimize campaigns frequently to ensure optimal performance.
• Perform consistent and effective account management for pay-per-click accounts.
• Maintain and monitor keyword bids, budget caps, impression share, quality score, and other key metrics.
• Provide creative copy suggestions and make simple graphic edits to ad templates.
• Identify and execute strategies for keyword opportunities, campaign structuring, targeting, and other paid search facets.
• Collaborate with team members to meet client goals and communicate project developments, timelines, and results.
• Generate accurate weekly and monthly reports for major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Have a minimum of 1+ years’ experience in Digital Marketing and Paid Search (PPC).
• Strong understanding of pay-per-click advertising and digital marketing best practices.
• Proficiency in setting up and managing ad accounts and campaigns.
• Technical expertise in conversion tracking and integration tools (CallRail, Analytics, Zapier).
• Analytical skills for monitoring and optimizing campaign performance.

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• Ability to manage keyword bids, budgets, and other key account metrics.
• Creativity in developing effective ad copy and making graphic edits.
• Strategic thinking for identifying and executing keyword and campaign opportunities.
• Excellent communication skills for client and team interactions.
• Proficiency in Excel/Google Sheets and Google Drive.
• Proficiency in generating and interpreting detailed performance reports.
• Google Ads certification and Bing / Facebook Ads certification is preferable.

• Competitive salary plus performance incentives
• Participation in company health, dental and vision insurance
• Participation in company 401k plan with match
• Company laptop
• Opportunities to advance your career
• 3 Weeks paid time off included
• Team atmosphere, with an emphasis on professional development
• Fully remote position
• Annual in-person team event