Senior Influencer & Affiliate Partnerships Manager

This role sits on the Growth team and reports to the VP of Influencer & Affiliate. You will be responsible for leading the day-to-day execution and growth of Perelel’s influencer and affiliate programs, including sourcing and booking creators, negotiating partnerships, managing affiliate relationships, and driving channel performance. You’ll also oversee the broader influencer and affiliate team, bringing structure, accountability, and operational excellence to both programs. This is a fully remote position.

Job Summary

Responsibilities

Lead Influencer Partnerships

• Lead the day-to-day execution of Perelel’s full funnel, paid influencer program across Instagram and YouTube
• Partner with our influencer team to source, vet, negotiate, book, and manage creator partnerships
• Set priorities and provide strategic direction across creator sourcing and outreach, ensuring the team builds a strong, well-balanced pipeline
• Personally lead priority, high-value, and more complex creator and talent negotiations
• Oversee campaign development and execution from contracting and briefing through approvals, activation, and performance analysis
• Serve as the senior relationship lead for key creators, talent managers, agents, and influencer agencies
• Negotiate talent fees, deliverables, usage rights, whitelisting, exclusivity and makegoods
• Develop creator recommendations based on product and life stage priorities, audience fit, demographics, historical performance, and channel goals
• Ensure creator integrations feel authentic and on brand while delivering meaningful customer acquisition, traffic and EMV
• Build long-term creator relationships that drive stronger performance, repeat partnerships, and brand affinity

Grow Affiliate Partnerships

• Own Perelel’s affiliate partnerships across editorial, content publishers and newsletters which ultimately feed into our Impact affiliate network–always on partnerships and new product launches

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• Source and secure new partnerships that expand brand visibility and drive incremental customer acquisition
• Serve as the primary relationship owner for publishers, commerce teams, affiliate platforms, and strategic partners
• Negotiate commission structures, CPC and CPA campaigns, paid placements and promotional opportunities
• Evaluate opportunities based on projected reach, traffic quality, conversion potential, profitability, and long-term value
• Identify opportunities to increase editorial coverage, strengthen product rankings, and improve visibility across search engines and AI-powered discovery platforms, while driving conversion

Drive Performance & Reporting

• Partner with the VP of Influencer & Affiliate on channel reporting, planning, and investment decisions
• Track and analyze influencer and affiliate performance across key metrics, including traffic, conversion, revenue, new customers, CAC, and ROAS
• Manage channel budgets to plan, including forecasting and pacing
• Identify top-performing partners and opportunities to scale, rebook, renegotiate, or optimize
• Translate campaign data and partner results into clear, actionable insights
• Build consistent reporting that communicates performance, learnings, risks, and opportunities to leadership
• Continuously test and refine creator selection, partnership structures, messaging, content formats, and promotional strategies

Lead the Team & Operations

• Manage an Influencer Community coordinator and Growth Associate on the team

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• Set clear priorities, ownership, and accountability across a high volume of simultaneous partnerships
• Build scalable processes across prospecting, negotiations, contracting, approvals, gifting, tracking, reporting, and invoicing
• Ensure campaigns and partnerships launch accurately, efficiently, and on schedule
• Work cross-functionally with Brand, Creative, Social, Paid Media and Finance

Who You Are

• 8+ years of experience across influencer marketing, affiliate marketing, partnerships, or related growth channels
• Proven track record of sourcing, negotiating, and managing creator partnerships at scale
• Meaningful experience across both influencer and affiliate marketing, ideally within a high-growth consumer brand
• Experience negotiating high-value talent partnerships and complex terms, including usage, whitelisting, exclusivity, and licensing
• Strong commercial judgment and understanding of creator rates, affiliate economics, and return on investment
• Highly analytical and comfortable using performance data to make investment and optimization decisions
• Experience managing significant channel budgets, including forecasting and budget pacing
• Proven people manager who can develop a team, establish clear ownership, and maintain a high standard of execution
• Strong relationship builder with the confidence to navigate complex negotiations and difficult partner conversations
• Organized and detail-oriented, with the ability to manage multiple high-priority workstreams simultaneously
• Proactive and self-directed, you’re comfortable owning day-to-day execution and driving programs forward
• Familiarity with DTC and ecommerce metrics, attribution, UTMs, codes, and affiliate platforms
• Experience in health and wellness, beauty, consumer products, or subscription businesses is a plus