C

Chief Marketing Officer (CMO) - Global Marketing & Demand Generation

catalyst24 • United State
Remote
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AI Summary

Lead global marketing strategy and demand generation for industrial AI platform, accountable for ARR and pipeline targets. Build and scale data-driven marketing org across demand gen, content, product marketing, and analytics. Requires 12+ years B2B enterprise marketing leadership with proven revenue accountability.

Key Highlights
Revenue-accountable CMO role with ownership of ARR and pipeline targets
Build modern data-driven marketing org for industrial AI in heavy manufacturing
Strong B2B enterprise marketing experience with ABM and subscription models
Key Responsibilities
Define and execute overall marketing strategy aligned to revenue and growth targets
Own demand generation and marketing-sourced pipeline, partner with Sales on shared funnel and SLAs
Lead brand, positioning, and messaging to establish category narrative and competitive differentiation
Direct product marketing including launches, GTM motions, and sales enablement
Build and manage marketing org across demand gen, content, product marketing, comms, ops, and design
Own marketing budget and ROI, reporting on CAC, payback, and pipeline contribution
Drive mar tech stack and analytics attribution, funnel metrics, and forecasting
Lead corporate communications, PR, analyst relations, and thought leadership
Support new market and geographic expansion with localized GTM strategy
Technical Skills Required
B2B enterprise marketing Account-Based Marketing (ABM) Marketing analytics
Benefits & Perks
Remote work
Nice to Have
High-growth SaaS startups or scale-ups
North America and global go-to-market (GTM) strategy
Enterprise B2B sales environments; industrial / manufacturing / heavy-industry marketing
Product-led growth (PLG)
AI-driven marketing
Subscription, recurring-revenue, and outcomes-based business models
International marketing across North America, EMEA, and APAC

Job Description


Hi,


Greetings from Catalyst24 Solutions!!


We are hiring for one of our reputed MNC for a role in United States


This is a remote role.


"Can you run a marketing function like a one-person startup no team initially to hide behind, just you, the CEO, and results? If yes, let's talk."


About the Company:


Our client delivers asset-specific AI for heavy manufacturing, fusing mechanical and process signals into exact prescriptions that maintenance and reliability teams can act on. Not dashboards. Not alerts. Outcomes.

With 8+ years of closed-loop learning across 946 plants in 26 countries, our flagship platform, powers everything from AI Shields for critical rotating equipment to standard and non-critical equipment monitoring, serving 9 heavy manufacturing verticals including Cement, Steel, Metals & Mining, Tire, Pulp & Paper, Chemicals & Fertilizers, FMCG/F&B, and Pharma & Personal Care.

Their mission is simple: accelerate autonomous manufacturing through end-to-end AI systems that build a connected digital core for efficient, reliable production.


Position Overview

We are seeking a strategic, growth-obsessed Chief Marketing Officer (CMO) to lead our client's global marketing function and serve as the engine of pipeline and revenue growth with a primary go-to-market focus on North America. This is a revenue-accountable leadership role: the CMO owns demand generation, lead generation, and qualified-lead targets as the central mandate of the position, and is accountable for marketing’s contribution to ARR, market expansion, and category positioning.

Selling category-defining industrial AI into heavy industries steel, cement, mining, metals, chemicals, manufacturing, and more requires marketing that speaks the language of plant heads, reliability and maintenance leaders, operations VPs, and the C-suite. The CMO will build and scale a modern, data-driven marketing organization that consistently delivers a predictable, high-quality flow of Marketing-Qualified Leads (MQLs) and Sales-Qualified Leads (SQLs), accelerates enterprise pipeline, and drives efficient customer acquisition.

The role also oversees brand, product marketing, digital, customer marketing, and analytics but the north star is measurable lead generation and revenue contribution. The ideal candidate brings deep B2B / enterprise marketing expertise and a proven track record of hitting and exceeding lead generation and pipeline targets in high-growth technology companies, ideally selling into industrial, manufacturing, or complex enterprise environments.


Key Responsibilities

As a senior member of the executive team, the CMO owns the company’s marketing and demand-generation engine and is accountable for marketing’s contribution to ARR, market expansion, and category positioning. Core mandates:

• Define and execute the overall marketing strategy aligned to revenue and growth targets.

• Own demand generation and the marketing-sourced pipeline; partner with Sales on a shared funnel and SLAs.

• Lead brand, positioning, and messaging establish the category narrative and competitive differentiation.

• Direct product marketing, including launches, GTM motions, and sales enablement.

• Build and manage the marketing org across demand gen, content, product marketing, comms, ops, and design.

• Own the marketing budget and ROI, reporting on CAC, payback, and pipeline contribution.

• Drive the mar tech stack and analytics attribution, funnel metrics, and forecasting.

• Lead corporate communications, PR, analyst relations, and thought leadership.

• Support new market and geographic expansion with localized GTM strategy.


Success Metrics — First 12 Months

• Marketing-sourced pipeline and ARR contribution.

• Consistent attainment of monthly and quarterly MQL/SQL targets.

• Improved CAC, CAC payback, and pipeline conversion rates.

• Clear, differentiated market positioning and a built-out, accountable marketing function.


Required Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.

• 12+ years of progressive marketing leadership experience, with several years at the VP/CMO level.

• 7+ years in B2B / enterprise technology or SaaS; experience marketing into industrial, manufacturing, or complex enterprise buyers is a strong plus.

• Proven, demonstrable track record of owning and exceeding lead generation, MQL/SQL, and pipeline targets.

• Experience leading marketing teams in high-growth technology companies and aligning marketing and sales around a single revenue number.

• Strong understanding of subscription, recurring-revenue, and outcomes-based business models; fluent in marketing financials (CAC, payback, ROI).

• Experience with international markets preferred.


Technical Skills

• CRM: HubSpot

• Marketing Automation: Marketo, HubSpot, Pardot

• Analytics: Google Analytics

• SEO/SEM platforms

• ABM: 6sense, Demandbase

• CMS platforms

• AI-powered marketing tools

• Marketing attribution platforms


Preferred Experience

• High-growth SaaS startups or scale-ups

• North America and global go-to-market (GTM) strategy

• Enterprise B2B sales environments; industrial / manufacturing / heavy-industry marketing

• Account-Based Marketing (ABM) and product-led growth (PLG)

• AI-driven marketing

• Subscription, recurring-revenue, and outcomes-based business models

• International marketing across North America, EMEA, and APAC


Key Competencies

Strategic thinking · Revenue mindset · Demand generation expertise · Customer obsession · Executive communication · Brand building · Product storytelling · Commercial acumen · Data-driven decision making · Change leadership · Team development · Innovation · Cross-functional collaboration


Equal Opportunity Statement


We are committed to diversity and inclusivity in our hiring practices. Interested candidates for the above position kindly share your CVs on careers@catalyst24solutions.com. Thank you.


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