Marketing Manager - Growth Lead for AI-Powered Mobile App Arch

AppNation was founded in 2021 with a mission to develop world-class, AI-powered mobile applications that make a lasting impact on millions of users. We are the creators of Genie, Fotorama, and Arch, delivering innovative solutions that enhance everyday experiences.

Our apps have consistently ranked among the top charts in over 30 countries, reaching more than 80 million users worldwide. Recognized by Apple on the App Store, we continue to push the boundaries of innovation in the mobile tech industry. For a talented, driven, and collaborative individual, working at AppNation is a chance to learn, make an impact, and accelerate your career at an exceptional pace. That’s our promise.

About the Role

At AppNation, we're looking for a Marketing Manager to join our AI Apps Studio and take ownership of the growth of Arch, one of our flagship AI-powered mobile products.

In this role, you won't just run campaigns—you'll own the growth strategy for Arch end-to-end. Acting as the Growth Lead for the product, you'll work at the intersection of performance marketing, creative strategy, and product development to scale a world-class mobile app.

We give you the budget, the tools, and the autonomy to drive meaningful impact. If you're a proactive builder who thrives on rapid experimentation, data-driven decision making, and taking ownership, this is your playground.

What You’ll Do

• Drive Multi-Channel Scale: Plan, launch, and optimize high-budget user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok to maximize ROAS and scale aggressively.
• Fuel Creative Innovation: You are the strategist behind the ads. Collaborate directly with the teams to develop high-performing ad concepts; proposing hypotheses, writing briefs, and analyzing creative data to iterate fast.
• Leverage Key Partnerships: Go beyond the dashboard. Maintain direct relationships with account managers at Google, Meta, and Apple to resolve complex issues and unlock new opportunities.
• Master the Funnel: Manage and optimize acquisition flows, ensuring a seamless user journey from first impression to subscription.
• Deep Dive Analysis: Use MMPs (AppsFlyer/Adjust) and internal dashboards to analyze SKAN metrics, LTV, and Cohorts. You will turn raw data into profitable growth decisions.
• Bridge Marketing & Product: Act as the voice of the market, sharing feedback with Product teams to improve onboarding, monetization, and user retention based on campaign insights.

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• Experiment Fearlessly: Constantly test new channels, bidding strategies, and audience segments to find the next scalable growth lever.

What We Look For

• Performance Marketing Expertise: You have 3-5 years of performance marketing experience. Candidates with 2+ years of direct mobile app user acquisition experience (iOS & Android) are also encouraged to apply.
• Multi-Channel Mastery: You possess deep hands-on experience with Google Ads, Apple Search Ads, Meta, and TikTok (AppLovin is a plus).
• Technical Proficiency: Familiarity with Web-to-App acquisition strategies is considered a plus.
• Data Fluency: You are comfortable working with data, analyzing large datasets, and turning insights into clear, actionable decisions.
• Creative Marketing: Strong background in creative strategy; experience in guiding design teams to produce high-performing ad creatives.
• High Ownership: You treat the budget as your own money. You are results-oriented, highly organized, and can manage multiple apps simultaneously.
• Language: Fluent in English.

What We Offer

• Work with exceptional people. At AppNation, you’ll collaborate with small, autonomous, results-driven teams alongside some of the most talented minds in the mobile app industry.
• A platform for growth. We go above and beyond to hire individuals with extraordinary potential and provide them with the opportunities, resources, and challenges to thrive. At AppNation, young professionals often take on leadership roles in projects that reach millions of users. If you’ve got the drive, you’ll quickly find yourself playing a pivotal role in shaping our success.

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• Competitive compensation. We offer salaries that are above the standard for our sector, ensuring that you’re rewarded fairly for your skills, dedication, and impact. Compensation grows rapidly as you contribute more to the team’s success, ensuring your financial growth matches your career progress.
• Unmatched benefits. Work-from-home Wednesdays, access to learning materials, premium private health insurance, meal and commute compensation, comprehensive relocation support, and even a day off to celebrate your birthday. We’re dedicated to creating an environment where you can do your best work—and enjoy the journey.

The Recruitment Process

We’ve designed a rigorous yet rewarding process to find the best fit for both you and our team:

• Application Review: We’ll carefully assess your CV and experience.
• First Interview: A 30-minute online interview with our Hiring Manager to discuss your background, goals, and alignment with our mission.
• Case Study: A practical assignment to demonstrate your expertise and problem-solving skills.
• Technical Interview: A deep dive with our team lead, focusing on technical topics and assessing your knowledge.
• Communication Interview: Meet with People & Culture team to discuss your vision, aspirations, and how we can grow together.
• CEO Interview: A one-on-one conversation with our CEO to discuss alignment on vision, culture, and long-term goals.
• Final Decision: We’ll get back to you within a few days with our decision.

Before You Apply

At AppNation, we set ambitious goals and demand the best from ourselves and each other. This creates a fast-paced, challenging environment that offers unparalleled opportunities for growth, achievement, and learning.