Senior Marketing Manager

About Veritus Group

Veritus is a mid, major, and planned gift training and consulting agency. Our mission is to provide relationally and analytically based donor management strategies and services to non-profits worldwide that results in higher donor retention and giving. We’re creative and forward-thinking. We’re incredibly disciplined. Our tools help nonprofits create deeper relationships with their donors. We're growing our in-house marketing team and looking for a Senior Marketing Manager to lead it.

The Role

This is a hands-on leadership role for a marketer with 7+ years of experience who is fluent in direct-response and launch marketing and energized by building, maintaining and optimizing a high-performing marketing function. 

You’ll own our overall marketing and communications strategy across two motions: 1. Direct-response marketing for Veritus Group Academy (VGA), our online training programs and certifications, and 2. Demand generation for Veritus Group, our nonprofit fundraising consulting practice. Your goal will be to create more leads, win new business, and drive the campaigns that fill our courses and cohorts. 

You’ll collaborate and coordinate with the Veritus Group leadership team, the Director of Learning, the Marketing Operations manager, and our sales team, and you’ll lead a team of creative specialists including a copywriter,  video editor, and graphic designer to develop, execute, and measure all marketing and communications for Veritus Group. 

Key Responsibilities

• Own and evolve our marketing and communications strategy, brand guidelines, audience segmentation, core messages, message platforms, and audience personas. 
• Author and run full campaign execution plans for all VGA courses and cohorts, applying proven direct-response and launch methodology to design multi-phase launch sequences across email, ads, webinars, and offers
• Create and execute strategy for expanding the VGA Affiliate Program, proactively coordinating with our affiliates as a channel to market VGA offers, and sourcing and onboarding new affiliates.
• Use the community hub as a marketing channel, and coordinate VGA marketing-related communications within it
• Design and optimize VGA offer architecture, including sales, check-out pages, early bird mechanics and webinar bonus structures, as well as cart abandonment, upsells, downsells, and lifecycle automation logic 
• Design and maintain the always-on lead-generation acquisition funnel, including lead magnets, opt-in landing page copy, and welcome and nurture sequences, for the marketing operations manager to build
• Direct, design, and manage content  across the following, but not limited to, areas of distribution: Blogs, podcast, promotional emails, white papers and other lead magnets, webinars, workshops, conference presentations, and marketing-related community hub posts
• Collaborate with a copywriter and video/social specialist, managing the editorial review and approval process before content deployment 
• Oversee paid social and paid search, plus creative production and updates, including international market targeting across Australia, Ireland, the UK, Canada, and other markets
• Work closely with the sales team, enabling them to meet their objectives by providing appropriate tools and materials for lead generation
• Build and maintain marketing reporting tools; analyze and report on performance across all channels, and bring recommendations to leadership 

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• Manage the hiring and supervision of a marketing associate

Areas of Focus

Below are the areas of focus that the Marketing Manager is responsible for reporting and achieving:

• Number of and increasing qualified leads for sales across Veritus and VGA
• Cohort and course enrollment and revenue against target, by course and overall
• Overall and channel-level conversion rates
• Cost per acquisition for paid media, by lead and by buyer
• Yearly marketing ROI to overall new sales revenue
• Landing page and webinar conversion rates
• Organic traffic on website
• Increase of social media traffic and conversion rates
• Increase in overall email list subscribers, blog subscribers, and webinar registrations

Qualifications 

Required:

• 7+ years of marketing experience, including ownership of integrated campaigns from strategy through execution, measurement, and optimization
• Bachelor’s degree in marketing, communications, business, or a related discipline, or equivalent professional experience
• Proven track record developing and leading digital marketing, direct-response, and demand-generation strategies for a considered, relationship-driven sale in course, enrollment, or e-commerce funnels
• Strong command of marketing analytics; proven ability to set the metrics, identify performance gaps, test improvements, and make data-informed recommendations to leadership
• Strong understanding of marketing automation, audience segmentation, positioning, messaging, offer development, and customer or donor journeys

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• Strong project-management skills, with the ability to manage overlapping campaigns, deadlines, contributors, and approval processes
• Experience directing the work of internal team members, freelancers, or creative specialists
• Excellent written and verbal communication skills, including the ability to evaluate and strengthen marketing copy
• Ability to move comfortably between strategic planning and hands-on execution in a growing organization
• Working knowledge of Hubspot

Preferred:

• Experience marketing online courses, certifications, memberships, cohort-based programs, or other education products
• Experience marketing to nonprofit, fundraising, or mission-driven organizations
• Experience building always-on lead-generation funnels from scratch
• Experience partnering with a marketing operations function and a sales team
• Familiarity with international campaign targeting, particularly in Canada, the United Kingdom, Ireland, or Australia
• Familiarity with relevant platforms including Slack, Kajabi, Asana, Meta, Google Ads, or other similar platforms

What We Offer

• Compensation: $85K–100K with opportunity for a performance-based bonus
• Flexible, fully remote work that respects work-life balance
• A contract-to-hire pathway for the right fit
• A collaborative, mission-driven culture grounded in Veritus's core values of honesty and transparency, partnership and mutuality, and service
• Direct impact on the nonprofit sector  helping mission-driven organizations build authentic donor relationships, strengthen their pipelines, and raise more to advance the causes they serve