VP of Marketing

Who We Are & What We Do

Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 2,000,000 students across 400+ districts from over 40 states, our vision is to be the most effective national K12 school district solution for achieving high-fidelity MTSS/RTI; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.

We don’t play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit Corporation. We prioritize mission alongside profit. We embrace self-management, transparency, collaboration, initiative, and making a difference in the world.

If using innovation to reimagine education in service of equity energizes you -- join our team!

The Calling

The VP of Marketing is a senior leadership role on the Revenue Team and is responsible for driving brand awareness, demand generation, and revenue growth. Reporting to the CRO, you will own the full marketing function — from strategy and messaging to team leadership and execution. This is an opportunity to build a high-impact marketing engine at a mission-driven company with meaningful market traction.

What You Will Achieve

Marketing Strategy

• Own a marketing strategy that directly accelerates growth — one that connects brand positioning, buyer education, and pipeline growth into a coherent, measurable system.
• Give Branching Minds a clear, consistent voice in the market: a narrative that resonates with district leaders, stands apart from competitors, and holds up across every channel and audience.
• Equip the whole organization to communicate consistently — keeping Sales, CS, and Product aligned on messaging and confident in how they tell the Branching Minds story.
• Partner closely with Revenue Operations to build a strong marketing data and analytics foundation, track performance against revenue goals, identify what’s working, and reallocate quickly when it isn’t.
• Optimize the channel mix to increase customer lifetime value and reduce acquisition costs over time — and bring a rigorous, test-and-learn mindset to any new channel investment.
• Stay ahead of the market so Branching Minds leads conversations rather than reacts to them — monitoring competitive moves, policy shifts, and buyer trends that shape the MTSS landscape.
• Stay deeply curious about buyer behavior — using research, data, and direct feedback from the field to build campaigns and content that actually resonate with district leaders.
  
  

Demand Generation

• Build a pipeline engine that sales can rely on — consistent, high-quality lead flow from multi-channel campaigns that reach the right buyers at the right moment.
• Build a true partnership with Sales: align on lead quality standards, set shared pipeline targets, and create feedback loops that make both teams sharper over time.
• Grow revenue from existing customers, not just new ones — by identifying cross-sell and expansion opportunities and building campaigns that drive them.
• Equip the revenue team to win more deals: develop sales enablement content, tools, and programs that shorten sales cycles and increase conversion rates.
• Ensure every touchpoint — ad, email, event, or conversation — reflects a unified brand and message that builds trust with buyers over time.
• Make Branching Minds owned events experiences that strengthen community, showcases impact, and generate real pipeline.
  
  

Partner & Customer Marketing

• Deepen relationships with existing partners and districts through marketing programs that add value, reinforce impact, and drive renewal.
• Launch new products and features with impact: partner with Sales, CS, Finance, Product and Learning Science to craft go-to-market plans that turn genuine excitement into adoption and long-term usage..
• Turn satisfied customers into a growth channel — build an advocacy program that transforms district champions into credible, visible voices for Branching Minds.

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• Establish Branching Minds as the undisputed authority on MTSS: develop thought leadership, research, and content that shapes how the field thinks about student support.
  
  

Team Leadership & Operations

• Build a team that delivers outsized impact — creative, data-driven marketers who are deeply motivated by the mission and grow into leaders in their own right.
• Make HubSpot a genuine competitive advantage — building the architecture, workflows, and training that allow both marketing and sales to operate from clean, reliable data.
• Turn the Branching Minds website into a top-performing demand channel, continuously improving conversion, content, and user experience.
• Create operational clarity for the team: a prioritization process, asset pipeline, and communication cadence that keeps work moving without chaos.
• Set the standard for brand across the business — ensuring Sales, Professional Services, RFPs, and every other function speak with one voice and look like one company.
• Help define Branching Minds' culture and organizational design as a full contributor to the Revenue leadership team — bringing your perspective to the big decisions, not just the marketing ones.
  
  

Requirements

What We’re Looking For

• Deep personal alignment with Branching Minds' mission — you care about what happens to the students on the other side of this work, and it shows in how you operate.
• A track record of building demand generation programs that move the revenue needle — you can point to pipeline, conversion, and growth numbers you own.
• A storyteller who can make complex education technology feel urgent and human — especially to district leaders, principals, and educators.
• Genuinely collaborative and solution-oriented — you thrive in a lean, fast-moving environment where resourcefulness and shared credit are competitive advantages.
• Strategic range: you’re as comfortable setting the three-year vision as you are pulling up a HubSpot dashboard or editing copy.
• A leader who builds people up and expects a lot: you coach for growth, delegate with trust, drive strong accountability, and create teams that outlast your direct involvement.
• Deep fluency in marketing automation (HubSpot preferred) and a genuinely data-driven approach to campaign optimization.
• Expertise in using key marketing channels (e.g., paid search, event marketing, SEO) to accelerate pipeline
• Creative thinker who is forward-leaning with AI and who is constantly looking for new tools that can help to maximize impact and efficiency
• 8+ years of B2B marketing experience, with at least 3 years in a senior leadership role; EdTech or SaaS background strongly preferred.
  
  

Why Branching Minds

• Your work directly shapes how 2M+ students are supported — and that's the whole point. Every campaign you build, every message you sharpen, and every pipeline dollar you generate connects directly to a district getting the tools its students need.
• Marketing at Branching Minds is a real growth lever — and it hasn't been fully unlocked yet. You'll inherit a brand with genuine market credibility, a go-to-market team that knows how to win, and consistently growing revenue.

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• The product earns the story you'll be telling. Branching Minds is the winner of multiple awards, including the Top EdTech Product of the Year Award in Student Support Technology, CODiE Awards for Best Collaborative Solution for Teachers and Best Evidence Management Solution, and Excellence in Equity Award for Best Differentiation and Personalized Learning Solution.
• 97% of employees say Branching Minds is a great place to work — nearly double the national average. Branching Minds has been named to Fortune's Best Small Workplaces™ list, Fortune's Best Workplaces in New York, and is Great Place to Work® certified.
• Employees here feel supported, connected, and energized by the mission — and leadership has built the culture intentionally to keep it that way as the company grows.
• A Revenue leadership team that operates with transparency, moves fast, and trusts you to own your domain.
• Branching Minds holds the highest B Corporation score among educational support companies — which means the mission isn't a tagline. It's embedded in how the business is built and how decisions get made.
  
  

Interview Process

If we're a match, you can expect the following three-step interview process after submitting your application:

• 45-minute Initial Interview with the Chief Revenue Officer (Hiring Manager)
• Panel Interviews with 3–4 key stakeholders (approximately 3–4 hours total across multiple interviews)
• 90-minute Final Interview with the Chief Revenue Officer and Executive Leadership
  
  

Benefits

What We Offer You:

• Check out our Benefits & Perks
• Fully remote!
• The annual base salary range for this role is $190,000–$210,000, depending on experience, expertise, skills, and geographic location. This role is also eligible for an annual bonus of up to 20% of base salary.
  
  

Studies show that women, communities of color, and historically underrepresented individuals tend to hesitate to apply for jobs unless they meet all listed qualifications. At Branching Minds, we prioritize cultivating a diverse, inclusive, and supportive culture. Therefore, if you're passionate about the role but your previous experience doesn't perfectly align with every qualification in the job description, we still urge you to apply. You may be a strong fit for this position or other opportunities within our organization.

In Our Own Words, We Are...

Independent, Relaxed, Ownership, Flexibility, Always Learning, Casual, Adaptable, “Best Idea Wins,” Passionate, Dedicated, Very Capable/Competent, Efficient, Communicative, Welcoming, Caring, Scrappy, Friendly, Co-operative, Agile, Supportive, Principle-Driven, Respectful, Practical, Attentive, Funny, Self-Motivated, Silly Parrots.

Our Commitment to Diversity, Equity & Inclusion

At Branching Minds, a diverse, inclusive, and equitable workplace is one where everyone, regardless of their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, professional and life experiences, disabilities, and abilities, feels valued and respected. We are proud to be an equal-opportunity employer that is committed to continuing to create a diverse, inclusive, and equitable environment.

Our Commitment To People With Disabilities

Branching Minds is committed to disability inclusion and to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at info@branchingminds.com

E-Verify

Branching Minds participates in the E-Verify program, which is an internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). E-Verify electronically verifies the employment eligibility of newly hired employees by comparing information entered by the employer on the Form I-9, Employment Eligibility Verification, against records available to DHS and SSA to confirm employment eligibility. Please click the following links to learn more: E-Verify Participation; Right to Work

We are proud to be Great Place To Work® Certified™.