Senior Event Marketing Manager - Registration & Promotions

Job Title: Event Manager, Registration & Promotions

Location: 100% Remote

Duration: 6 Months W2 Contract with high possibility of extension

Role Overview

Client is seeking a results-driven Event Manager, Registration & Promotions to lead attendee acquisition and engagement strategies for .NEXT, our flagship global conference. This role is responsible for developing and executing strategic promotional campaigns that drive registration growth, optimize conversion, and ensure we meet ambitious attendance goals.

The ideal candidate brings a strong background in event marketing, demand generation, and campaign execution, with a proven ability to drive registration for large-scale events through data-informed strategies and cross-functional collaboration.

Key Responsibilities

Registration Strategy & Performance

Own end-to-end registration strategy for .NEXT, including goal setting, pacing, and performance tracking

Develop and execute targeted campaigns to drive attendee acquisition across key audiences (customers, prospects, partners)

Monitor registration trends and optimize tactics in real-time to ensure goals are met

Promotions & Campaign Execution

Build and manage multi-channel promotional plans (email, paid media, social, web, partner channels)

Partner with digital marketing and demand generation teams to execute high-performing campaigns

Oversee messaging, segmentation, and timing to maximize conversion and engagement

Data & Optimization

Analyze campaign performance, registration data, and funnel metrics to inform strategy

Conduct A/B testing on messaging, offers, and channels to improve conversion rates

Deliver regular reporting and insights to stakeholders, with clear recommendations for optimization

Own and execute an account-based marketing (ABM) strategy to drive targeted registration for .NEXT, partnering with sales to identify priority accounts and personas, and delivering tailored attendee journeys, messaging, and offers to maximize conversion and pipeline impact.

Leverage segmentation within Marketo and Salesforce (SFDC) to build dynamic, data-driven audiences and personalized registration experiences, while tracking performance and optimizing campaigns based on attribution, engagement, and ROI.

Cross-Functional Collaboration

Partner closely with marketing, sales, field teams, and external agencies to amplify reach

Align with content and programming teams to leverage key announcements and speakers as promotional drivers

Coordinate with operations teams to ensure a seamless registration experience

Audience Growth & Innovation

Identify new channels, partnerships, and tactics to expand audience reach

Develop creative promotional concepts that differentiate .NEXT and drive urgency to register

Stay current on event marketing trends and continuously bring new ideas to the table

Qualifications

5+ years of experience in event marketing, demand generation, or registration strategy for large-scale events (1,000+ attendees preferred)

Proven track record of driving registration growth through strategic promotions and campaigns

Strong analytical skills with experience using data to inform decisions and optimize performance

Experience managing multi-channel campaigns (email, paid media, social, web)

Ability to manage multiple priorities in a fast-paced environment with tight deadlines

Excellent communication and stakeholder management skills

Experience with marketing automation and CRM tools (e.g., Marketo, Salesforce) preferred

What Success Looks Like

Achieves or exceeds registration targets for .NEXT

Delivers measurable improvements in conversion rates and campaign performance

Brings innovative, high-impact promotional strategies that elevate event visibility and attendance

Builds strong cross-functional partnerships that amplify reach and execution