Brand Executive

Role Overview

The Brand Executive plays a key role within Brand Organic’s brand team, supporting the planning and execution of go-to-market and market growth strategies across the natural, organic and independent retail sectors. Working closely with the Head of Brands and Head of Sales, this role bridges client relationship management, brand development activity, and day-to-day marketing administration to deliver measurable results for Brand Organic’s wide portfolio of clients.

Brand Organic is a small, fast-growing company operating on a fully remote basis. The team works flexibly across a four-day week, and we are proud of the autonomy and trust we extend to our people. The right candidate will be self-motivated and comfortable working independently, managing their own time effectively to deliver results. We offer genuine opportunity for rapid growth and acceleration to Brand Manager status for successful candidates.

The role is offered as an 18-month fixed term contract with the potential to transition to permanent for the right candidate.

Salary

£27,500 - £35,000 depending on experience.

Key Responsibilities

Brand Development

• Plan and execute go-to-market and market growth strategies within the natural, organic and independent retail sectors, including B2B promotional calendars and marketing campaigns.
• Identify and assess new routes to market for client products, building compelling trade decks tailored to the UK market.
• Maintain and develop relationships with the marketing departments of retailers and wholesalers within the natural and independent channel.
• Attend domestic trade shows as required, representing Brand Organic and client brands professionally.
• Liaise closely with the Head of Brands and Head of Sales to manage copywriting and ad briefing activities.
• Collaborate with the Natural Brands team to promote client brands effectively while upholding the integrity of the magazine.
• Support with the planning and creation of engaging, on-brand content for social media to achieve brand goals.

Client Management

• Serve as a primary point of contact for brand clients (including overseas-based clients), proactively building strong working relationships and a deep understanding of their needs and expectations.
• Provide monthly sales reports, performance updates, and actionable recommendations to clients, including follow-up calls to agree on next steps.

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• Monitor sales performance and activations, flagging concerns or opportunities to clients and the internal team in a timely manner.
• Identify and pitch new commercial opportunities to clients as they arise.

Administration & Reporting

• Manage marketing budgets, tracking and reporting on ROI across all activities.
• Keep team planners, promotional calendars, and shared resources up-to-date and accurate.
• Complete new line forms (NLFs) and manage account set-up processes.
• Coordinate award entries as appropriate.
• Ensure all product master information is current, with all required SKU details (specs, images, etc.) readily available.
• Plan, brief, and submit trade ads and promotions to agreed schedules.
• Manage the accurate allocation and execution of Natural Brands marketing activity in line with agreed client packages.
• Report regularly to the Head of Brands and Directors on brand performance, progress against objectives, and long-term strategic thinking for portfolio brands.

Skills & Experience

Essential

• Experience in a marketing, brand, or account management role, ideally within the food, drink, or FMCG sector.
• Strong written and verbal communication skills, with the ability to build credible client relationships.
• Commercially minded, with an understanding of sales performance and the ability to analyse, interpret and act on data. Strong spreadsheet skills.
• Highly organised, with the ability to manage multiple projects, deadlines, and stakeholders simultaneously in a calm and diligent manner.
• Proactive approach to problem-solving and a willingness to take ownership of tasks and outcomes.
• Confidence to present ideas and trade decks to clients and internal stakeholders.

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Desirable

• Familiarity with the natural, organic or independent retail channel.
• Experience using Canva or similar design tools for marketing materials.
• Digital marketing experience
• Understanding of PR and media relations.
• Active engagement with industry press and trade publications (e.g. The Grocer, Natural Products News).

Performance & KPIs

Performance in this role will be measured against the following indicators, reviewed on a regular basis with the Head of Brands:

• Accuracy and timeliness of monthly client reports and sales updates.
• Quality and commercial impact of trade decks and marketing materials produced.
• Proactive identification of growth opportunities and new ideas for client brands.
• Budget management: accurate tracking and ROI reporting without prompting.
• Client satisfaction and relationship strength.
• Contribution to company revenue target 
• Forward planning: evidence of 4–6 month strategic thinking across brand activities.

About Brand Organic

Brand Organic is a specialist FMCG importer and brand agency. We partner with a curated portfolio of brands from across the globe to drive distribution, build relationships, and grow their presence in the UK retail market. 

We are a small, fast-growing and fully remote team that values initiative, honesty, and a genuine passion for the sector. We offer our people real responsibility from day one, meaningful exposure to a wide range of business disciplines, and a clear path to grow within the company.