Content Marketing Specialist

InStockRx · Remote (US) · Reports to the CMO · Individual contributor

ABOUT THE ROLE

InStockRx is building the marketplace that lets pharmacies trade surplus inventory and source medications at a fair price — keeping good drugs from going to waste and giving independent pharmacies room to breathe against PBM margin pressure. We're profitable, growing, and recently closed a Series A. We're building our marketing team, and this is the person who turns ideas into published, on-brand work and keeps the whole team moving.

This is a hands-on role for someone who can do the work, not just plan it. Early on, the CMO sets content strategy and direction, and you take a brief — or even a rough verbal idea — and turn it into finished, well-written, well-laid-out content that's ready to ship. You'll also own our social presence, produce the assets that power our demand campaigns, and run project management for the team — owning the calendar and making sure work actually ships. This isn't a role where you hand content to others and edit it: you're the one writing it, laying it out, and shipping it, with the CMO alongside you as you grow into more.

WHAT YOU'LL OWN

• Content production: blog posts, guides, case studies, landing-page and email copy — taken from brief to finished, publish-ready asset.

• Layout and packaging, so what you hand over ships, not just drafts.

• Our organic social presence: calendar, publishing, and community engagement.

• Brand voice, kept consistent and credible for a pharmacy audience.

• The assets the Senior Demand Generation Manager needs for campaigns.

• Project management for the team: the calendar, coordination, and keeping launches, content, and events on schedule.

• Event logistics and on-brand event content (Demand Gen owns lead capture and follow-up).

WHAT YOU'LL GROW INTO

As the CMO steps back and the business grows, there's real room to take on more — owning content and brand outright and, if we add marketers, helping coach them. How far and how fast depends on what the company needs next. You produce at a high level now and grow into more as you prove it — the reason an ambitious marketer would take this seat.

WHAT SUCCESS LOOKS LIKE IN YOUR FIRST YEAR

• A steady stream of on-brand content shipping on a reliable cadence, built from CMO briefs.

• A social presence that's active, consistent, and growing with the right audience.

• The demand engine always has the assets it needs, on time.

• The team's work stays organized and on schedule because you're keeping it moving.

• You're earning more content ownership because you've proven it.

WHAT MAKES YOU A FIT

• You're a strong writer who can take a rough brief and return finished, publish-ready work with little hand-holding.

• You can lay content out and package it for execution, not just deliver raw copy.

• Organized enough to run a calendar and keep multiple workstreams moving without dropping deadlines.

• Hands-on social experience with a professional audience.

• A real sense of brand voice and the judgment to protect it.

• Ambitious and coachable — you want to grow into owning content and brand.

• You thrive with a lot on your plate and shifting priorities; you stay nimble and keep the work moving.

• Fluent with AI tools, using them to produce and iterate faster without losing your voice or judgment.

• Experienced working with outside agencies and freelancers, and partnering with internal teams to source stories and ship work.

YOU MIGHT COME FROM

• A content or content-marketing role at a startup where you wrote, designed, and shipped it all yourself. (The strongest fit.)

• A social or communications seat ready to broaden into full content ownership and coordination.

• An agency background, hands-on across content and social, wanting to own one brand.

WHAT THIS ROLE IS NOT

• A management or editor seat — you're the one doing the writing and the work, not assigning it.

• A pure strategy role — the CMO sets content strategy early on; you execute it and grow into owning it.

• A single-lane specialist — you'll write, run social, and keep the team's projects moving.

QUALIFICATIONS

• 3–5 years in content and/or social marketing, ideally B2B.

• A portfolio of writing you personally produced, from draft to published.

• Basic SEO, content analytics, and light design or short-form video a plus, not a requirement.

COMPENSATION

We're profitable and we lead with cash. Your salary isn't a bet on runway. We're open to hiring at the Manager or Senior Manager level, depending on your experience.

• Base salary — Manager: $90,000 – $115,000.

• Base salary — Senior Manager: $115,000 – $140,000.

• Performance bonus: 10–15% of base, tied partly to a reliable content cadence, audience growth, and the assets that power our campaigns.

• Plus full benefits and a fully remote setup.