Senior Marketing Leader

At Ticketure, we’re on a mission to modernize ticketing for museums, zoos, aquariums, gardens, science centers, performing arts organizations and cultural attractions around the world. Through our two complementary platforms, Ticketure and PatronManager, we power ticketing, admissions, memberships, subscriptions, donations, CRM, and audience engagement, helping organizations replace outdated systems with modern, cloud-based solutions.

Our technology enables cultural institutions to create seamless visitor experiences, strengthen patron relationships, improve operational efficiency, and unlock new revenue opportunities. Ticketure is built for institutions that expect more from their technology and value a true partner in growth.

No matter your role, whether you’re building the platform, supporting our clients, or driving our growth, you’ll be part of a collaborative team that values innovation, ownership, and meaningful impact. If you’re excited to help organizations connect people with culture and create exceptional experiences, we’d love to meet you.

The Opportunity

Ticketure is growing fast, and marketing's contribution to that growth is ready to be properly connected to revenue. With end to end ownership you'll drive strategy, demand generation, attribution, brand, sales enablement, and the integration of a second product into one commercial story.

Reporting to the CRO, you’ll build the systems, the team and the executive-grade attribution that prove exactly how marketing drives ARR growth and protects net revenue retention, and you’ll have the seat at the table and the budget (pods, agencies, contractors) to do it. We’re treating marketing as a revenue function, not a cost center.

What You’ll Do

• Set the strategy and run it. Own the annual marketing plan tied to ARR, net revenue retention and pipeline, operating as a player-coach who shapes direction and ships alongside the team
• Build a demand engine that means something. Drive benefit and demand-led campaigns anchored in real sector pain and buyer intent across content, email, LinkedIn, events and sales, with no vanity metrics
• Prove the revenue link. Own HubSpot end to end and build the dash-boards and multi-touch attribution that credibly connect spend to pipeline, ARR and retention; align HubSpot and Salesforce into one source of truth
• Bring two products into one story. Lead the integration of PatronManager into the wider Ticketure marketing and go-to-market model
• Build the proof a procurement-led market needs. Own brand, website, content, case studies and the sales-enablement library that wins and renews high-value accounts
• Build the team. Stand up a lean, high-leverage function using nearshore specialists, contractors and agencies
  
  

Other Duties

This job description is intended to provide an overview of the position and does not represent a comprehensive list of duties. The employee may be required to perform other duties that are reasonably related to the role, as directed by the employer, and the scope of responsibilities may be reviewed and updated from time to time in consultation with the employee.

Qualifications

Minimum Requirements

• A strong foundation in B2B marketing, with 8+ years including time in a senior or leadership role within SaaS, technology or vertical software
• A track record connecting demand generation and growth to real commercial outcomes: ARR, net revenue retention, CAC efficiency and LTV
• Deep, hands-on HubSpot expertise (Marketing Hub and Content Hub): CRM data, workflows, lifecycle stages, campaign tracking and attribution. Salesforce familiarity is a plus.
• A solid grounding in slow, evidence-led, procurement-driven buying cycles and what it takes to win in them
• Comfort stepping in as a founding or sole marketing leader, building systems and reporting from a near-blank slate alongside a C-suite
• Experience getting results through lean, distributed teams including nearshore specialists, contractors and agencies
  
  

What You’ll Bring

• A builder mentality with the ability to create structure, processes, and scalable systems from the ground up

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• Strong commercial acumen and the ability to connect marketing initiatives directly to business results
• Exceptional analytical skills and a data-driven approach to decision making
• Excellent communication and storytelling abilities, translating complex product capabilities into clear client value
• Experience partnering effectively with executive leadership and cross-functional teams
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• A willingness to operate both strategically and tactically in a fast-growing environment
  
  

Nice to Have

• A background in ticketing, admissions, memberships, donations, attractions, performing arts or cultural-sector technology
• Hands-on working knowledge of SEO and AEO (AI search visibility)
• Experience with acquisitions, product integrations or brand consolidation
• Multi-country or multi-entity marketing background
  
  

A Genuine Look at This Role

You'll start as our first dedicated marketing leader, with direct support from the executive team and the opportunity to build both the marketing function and team from the ground up. You'll define the strategy, establish the systems and processes, and create the foundation for a scalable, revenue-driven marketing organization.

If you're excited by the opportunity to make a lasting impact on the business, we'd love to hear from you.

What we offer:

• Annual bonus based on performance and company success
• Incentive equity
• Home office stipend
• 100% paid medical, dental and vision benefits for employee and legal dependents
• Company-paid life insurance
• Traditional and Roth 401k plans
• Paid parental leave
• Learning & development opportunities
• Flexible scheduling

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• Generous PTO and holiday schedule
  
  

Location: This is a fully remote position

Work Environment & Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

In this position, you can expect to:

• Collaborate & Communicate: Regularly communicate and exchange information with colleagues, clients, and stakeholders
• Work Digitally: Spend extended periods working on a computer, utilizing software applications, and operating standard office equipment
• Remain Stationary & Move About: Remain in a stationary position for extended periods, with occasional movement throughout the work environment
• Use Hands & Vision: Frequently use hands and fingers to operate a computer, keyboard, and other office equipment, and regularly observe and interpret information displayed on screens
• Handle Materials: Occasionally move, lift, or transport items weighing up to 15 pounds
• Location: This role is primarily performed in an office or remote work environment
  
  

Equipment/Software/Tools

• HubSpot
• Salesforce
• Google Suite
• Slack
  
  

Our Commitment to Diversity & Inclusion

At Ticketure, we believe great ideas come from diverse voices. We’re committed to creating a workplace where every team member feels welcome, respected, and empowered to thrive.

We do not tolerate discrimination of any kind and provide equal opportunities regardless of race, color, religion, marital status, age, national origin, ancestry, disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under applicable law.

What makes Ticketure strong is the variety of perspectives, experiences, and cultural backgrounds our people bring to the table. We celebrate those differences and know they help us innovate, grow, and serve our clients better. Our focus is on building a culture of inclusion where everyone belongs, because when we do that, we all succeed together.

Our team is here to support you throughout the hiring process with reasonable accommodations. We strive to provide an unbiased and equitable interview experience for all applicants. If you need assistance applying for a role due to a disability or special need, please let us know by emailing accommodations@ticketure.com.

Notice of E-Verify Participation

We do not believe in a perfect candidate. If you are excited about this role and meet most of what is listed above, we encourage you to apply, including if you have a non-traditional background or career path.