Product Manager - AdTech (Self-Serve Product)

A fast-growing, global business in digital advertising and performance marketing. The platform uses AI-driven solutions to protect and improve advertising investment for businesses of all sizes, helping brands and SMEs get more from their ad spend through automated, data-led tools. The business is scaling its self-serve product fast.

This is a lean, product-led team where ownership actually means ownership. You'll have direct access to senior leadership, real autonomy, and the chance to shape a product that's growing quickly in an international market.

You'll take full ownership of a self-serve product used by SMEs to sign up, connect their ad accounts, and manage everything independently, no sales or CS needed. The platform gives SMEs a single solution for managing their digital advertising across channels like Google Ads and Meta, and you'll own how that experience comes together. Think onboarding, activation, subscription billing, and retention, end to end.

You'll report directly to the Chief Product Officer and work closely with engineering, design, marketing and customer success. Your focus: turning trial users into paying customers and keeping them there.

There's real scope here for a Product Manager who wants more autonomy and a bigger remit, plus hands-on exposure to AI as it becomes a bigger part of the product roadmap. This will suit someone who wants to gain more experience with AI (building prototypes and driving efficiency across workflows).

• Own the roadmap for a core product area, from strategy through to delivery
• Define, prioritise and sequence the backlog to drive trial-to-paid conversion, MRR growth and churn reduction, making clear trade-off calls and communicating them confidently to engineering and leadership
• Improve onboarding, activation and conversion across the self-serve journey
• Manage the subscription lifecycle: billing, upgrades, downgrades, retention flows
• Define and shape the onboarding experience for customers connecting multiple ad platforms (for example Google Ads and Meta), making sure the journey stays smooth as complexity grows
• Work closely with engineering and design to ship high-impact features
• Use data and experimentation to drive prioritisation decisions
• Partner with marketing on lifecycle messaging and email journeys that drive conversion
  

• Product Owner or Product Manager experience in a self-serve or subscription product
• Some exposure to Meta Ads, Google Search, or paid advertising more broadly
• Comfortable owning a product area and making calls independently

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• A data-driven, delivery-focused mindset
• Bonus: exposure to billing/payments platforms like Stripe
  

• Fully remote, join from the UK or Europe
• Join a growing international business with real momentum
• Own a product with genuine commercial impact and visibility to leadership
• Hands-on exposure to AI as it shapes the next phase of the product
• Competitive salary plus bonus
• Salary range €65,000 - €80,000 / £55,000 - £70,000

To be considered for the role you must have full working rights in the UK or Europe and not require sponsorship

Contact Jay Thandi for more details.