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Senior Product Marketing Manager

plugandplay talent • United State
Remote
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AI Summary

Shape product positioning and messaging for a B2B SaaS company. Lead go-to-market planning, create sales enablement materials, and conduct competitive research. Requires 5+ years of B2B SaaS product marketing experience and cross-functional collaboration skills.

Key Highlights
Fully remote position in EST time zone
OTE compensation of $165,000
Strategic role defining messaging and GTM strategies
Work closely with Product, Sales, Demand Generation, and Executive Leadership
Key Responsibilities
Own product positioning and messaging across the portfolio
Lead go-to-market planning for new products and feature launches
Create sales enablement materials including battlecards, presentations, and competitive messaging
Partner with Product and Sales to translate technical capabilities into compelling customer value
Conduct market and competitive research to identify trends and opportunities
Support pricing, packaging, and product launch strategies
Work with content and demand generation teams to develop thought leadership, customer stories, webinars, and campaign messaging
Become the internal expert on customers, buyers, and the competitive landscape
Technical Skills Required
Product Marketing Go-to-Market Strategy Sales Enablement Competitive Research
Benefits & Perks
Fully remote work
$165,000 OTE compensation
Nice to Have
FinOps
DevOps
Cloud Management
SaaS Management
IT Operations
Technology Expense Management
Competitive intelligence
Analyst relations
Category marketing

Job Description


PlugandPlay Talent is partnering with a growing B2B SaaS company looking for a Senior Product Marketing Manager to help shape how their products are positioned in the market and bring new solutions to customers.


This is a highly strategic role where you'll work closely with Product, Sales, Demand Generation, and Executive Leadership to define messaging, support go-to-market initiatives, and help the business stand out in a competitive market.


Role is fully remote, EST time zone preferred but not a deal breaker

Compensation is $165,000 OTE.


What you'll be doing

  • Own product positioning and messaging across the portfolio.
  • Lead go-to-market planning for new products and feature launches.
  • Create sales enablement materials including battlecards, presentations, and competitive messaging.
  • Partner with Product and Sales to translate technical capabilities into compelling customer value.
  • Conduct market and competitive research to identify trends and opportunities.
  • Support pricing, packaging, and product launch strategies.
  • Work with the content and demand generation teams to develop thought leadership, customer stories, webinars, and campaign messaging.
  • Become the internal expert on customers, buyers, and the competitive landscape.


We're looking for someone who has

  • Product Marketing experience in B2B SaaS.
  • Experience building positioning, messaging, and GTM strategies for enterprise software.
  • Strong collaboration skills and experience working cross-functionally with Product, Sales, and Marketing.
  • Excellent communication and storytelling abilities.
  • Experience creating sales enablement content and launching new products.


Bonus points if you have experience with

  • FinOps, DevOps, Cloud Management, SaaS Management, IT Operations, Technology Expense Management, or similar enterprise software.
  • Competitive intelligence, analyst relations, or category marketing.



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