Senior Director, Digital Marketing - Paid Acquisition

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Digital Marketing based in the United States.

This is a senior performance marketing leadership role responsible for owning and scaling all paid digital acquisition channels across a high-growth, direct-to-consumer environment. You will lead strategy and execution across Paid Social, Search, Display, and Affiliate channels, with full accountability for performance outcomes, budget efficiency, and experimentation frameworks. The role sits at the core of a fast-moving growth organization where data-driven decision-making directly influences customer acquisition and revenue expansion. You will partner closely with Analytics, Creative, Product, and Engineering teams to optimize performance and continuously improve marketing effectiveness. This position requires both strategic leadership and hands-on execution, with a strong focus on testing, iteration, and scaling winning campaigns. It is ideal for a performance marketing expert who thrives in high-velocity environments and enjoys building scalable growth engines.

Accountabilities

• Own the end-to-end strategy, execution, and optimization of all paid digital acquisition channels, including Paid Social, Search, Display, and Affiliates.
• Manage and continuously optimize performance against key growth KPIs, ensuring alignment with budget, CAC targets, and revenue goals.
• Lead ongoing performance analysis, identifying trends, insights, and opportunities to improve acquisition efficiency and scale.
• Collaborate with Creative, Analytics, Product, and MarTech teams to enhance campaign performance and streamline execution.
• Oversee relationships with external partners and platforms, ensuring strong performance and alignment with business objectives.
• Design and execute structured testing programs to evaluate new channels, creatives, audiences, and bidding strategies.
• Act as the internal subject matter expert on digital acquisition channels, staying ahead of platform changes, industry trends, and emerging technologies.
• Partner with data and engineering teams to improve tracking, attribution, and measurement frameworks.
• Translate complex performance data into actionable insights and strategic recommendations for senior leadership.
  
  

Requirements

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• 8+ years of experience in digital marketing or performance marketing, with at least 5 years focused on direct-response, user acquisition-driven campaigns.
• Proven success in high-growth, in-house B2C environments (fintech or insurtech experience strongly preferred).
• Deep expertise managing Paid Social (Meta/Instagram, TikTok, Snapchat, YouTube) and Search campaigns at scale.
• Strong understanding of performance marketing metrics including CAC, LTV, ROAS, and conversion optimization.
• Hands-on experience managing large-scale paid media budgets and optimizing multi-channel acquisition strategies.
• Strong analytical skills with proficiency in Excel and experience using BI tools such as Tableau or equivalent platforms.
• Ability to operate in fast-paced environments with strong ownership, prioritization, and execution capabilities.
• Experience working closely with analytics, data, and engineering teams to improve measurement and attribution.
• Strong testing mindset with a disciplined approach to experimentation and iterative optimization.
• Excellent communication skills with the ability to influence cross-functional stakeholders and senior leadership.
  
  

Benefits

• Competitive base salary range: $150,000 - $266,000 annually
• Eligible for performance-based bonus and equity package

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• Fully remote work flexibility within the United States
• Comprehensive health, dental, and vision insurance coverage
• Flexible vacation policy and supportive work-life balance
• Opportunity to shape and scale high-impact digital acquisition strategies
• Exposure to advanced marketing technologies and large-scale performance systems
• Collaborative, fast-paced, innovation-driven environment
• Strong career growth potential in a high-growth organization.
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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