Digital Marketing Executive

Frontier is an independent video game developer and publisher, crafting immersive gaming experiences with fun gameplay and unparalleled artistic quality. Renowned for its iconic creative management simulation games, Frontier captivates players worldwide with immersive and authentic game worlds. The modern studio is located in the vibrant technology hub of Cambridge (UK). The talented team at Frontier are dedicated to nurturing our existing portfolio and delivering our exciting future roadmap.

This role is offered on a full in-studio basis or a hybrid basis (minimum 3 days per week in the studio). We can provide a comprehensive relocation support package as part of any offer, should you need to relocate.

WHAT’S THE ROLE

Our Digital Marketing team is expanding, and we’re hiring a Digital Marketing Executive to help bring a packed schedule of game launches to market. This is a hands-on position focused on setting up, managing and improving paid media activity across a range of digital platforms. Working closely with a data-led, high-performing team, you’ll have the opportunity to test new ideas, refine campaigns and contribute directly to measurable launch outcomes.

WHAT YOU’LL BE DOING

• Build and run paid campaigns across channels such as Meta, TikTok, Reddit, X and Google Ads.
• Keep a close daily view of live campaign performance, making optimisation decisions based on agreed KPIs and media plan targets.
• Share practical recommendations and performance observations with the Senior Performance Marketing Manager.

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• Put creative and audience test plans into action, then summarise the outcomes and key learnings.
• Research audience opportunities by platform, helping identify where and how to reach the priority groups defined in launch plans.
• Manage retargeting audiences across advertising platforms, partnering with the compliance team to keep all data use aligned with GDPR requirements.
• Create clear, effective ad copy tailored to the tone and personality of each brand.
• Gather monthly performance and finance information, raise purchase orders and coordinate with Finance to meet submission deadlines.
• Help brief creative requirements into Creative Services, checking assets meet specifications and supporting delivery to advertising partners when needed.
• Review competitor launch activity to surface useful examples, category trends and opportunities for improvement.
• Track relevant platform updates that could influence campaign setup, billing processes or creative requirements.

WHAT YOU’LL BRING

• Hands-on experience supporting or managing paid media campaigns from setup through optimisation.
• Strong working knowledge of Google Ads and key paid social platforms.
• Excellent copywriting skills, with the flexibility to adapt messaging for different brands and audiences.
• A clear enthusiasm for digital advertising and performance marketing.
• A curious, numbers-led approach to problem solving.
• Comfort using analytics tools and working with sizeable data sets in Excel.

BONUS IF YOU HAVE

• Experience or interest in games, entertainment or similar consumer-focused sectors.

WHAT WE CAN OFFER YOU

You will work with talented and passionate people to support, develop or publish our sophisticated and enduring games, in a creative, collaborative and inclusive environment. We love what we do, and we work hard to provide outstanding experiences for our players.

Wellbeing is a big focus at Frontier, and we are continually evolving how we can support our people. We encourage a healthy work/life balance and provide a range of wellbeing activities, initiatives and sessions to support both mental and physical health.

We offer a competitive salary and benefits package, which includes a success-based annual bonus, share option schemes, life assurance, private family healthcare, flexitime working hours, enhanced maternity/paternity leave, in-house subsidised catering, support with relocation, a Cycle to Work scheme, free bike servicing, and social activities and events.

We strive to create an environment where everyone can fully demonstrate their capability and potential. If you therefore need any reasonable adjustments to support you during the recruitment process, please speak to your Talent Acquisition representative.

For queries, please email: recruitment@frontier.co.uk