Lead digital growth engine, own marketing operations & CRM, define website strategy & digital experience, drive conversion & growth, build intelligent marketing automation, apply AI across marketing operations, and partner across the business.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
About the Role
We're looking for a Marketing & Website Operations Director to own and scale our digital growth engine.
This is a unique opportunity to lead the strategy and execution behind our global website, marketing operations, CRM ecosystem, and AI-powered customer journeys. You'll shape our martech strategy, define the website roadmap, and build scalable systems that improve conversion, accelerate pipeline, and drive recurring subscription growth.
This is a highly cross-functional, hands-on leadership role. You'll partner closely with Product, Sales Operations, Performance Marketing, SEO, Content, Analytics, and Engineering to create a seamless customer journey, from a visitor's first interaction through to becoming a loyal customer.
We're looking for someone who enjoys balancing strategic thinking with execution: someone who can design the architecture, build the first version, and then scale it through processes, technology, and people.
This is a fully remote position, requiring excellent communication, stakeholder management, and collaboration across distributed teams.
What You'll Do
Own Marketing Operations & CRM
- Define and implement the marketing operations strategy, governance framework, and departmental OKRs.
- Own the HubSpot ecosystem, including CRM architecture, marketing automation, lifecycle management, lead scoring, segmentation, and customer journey orchestration.
- Partner closely with Sales Operations to optimise lead routing, data quality, attribution, and lifecycle management across global territories.
- Build a scalable, data-driven marketing infrastructure that supports business growth.
Lead Website Strategy & Digital Experience
- Define and own the vision, roadmap, and performance of our global website.
- Translate business objectives and customer insights into an exceptional digital experience.
- Deliver seamless, multilingual website experiences across international markets.
- Ensure Strapi CMS supports scalable content management with minimal engineering dependency.
Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.
Drive Conversion & Growth
- Turn the website into a high-performing revenue engine by continuously improving conversion across the customer lifecycle.
- Optimise recurring subscription funnels from Trial/Sign-up → Active Paid Subscription → Expansion/Upsell.
- Design frictionless customer experiences, including self-service journeys, checkout flows, and in-product upsell opportunities.
- Lead experimentation through A/B testing, UX optimisation, analytics, and data-driven decision making.
- Own website conversion performance and continuously improve pipeline velocity.
Build Intelligent Marketing Automation
- Design and optimise automated customer journeys that improve engagement, qualification, and retention.
- Build scalable HubSpot workflows triggered by customer behaviour and marketing campaigns.
- Use CRM and behavioural data to personalise website experiences and marketing communications.
- Partner with Performance Marketing to optimise landing pages, campaign tracking, lead nurturing, and attribution.
Apply AI Across Marketing Operations
- Lead the adoption of AI across website operations, CRM, and marketing processes.
- Design AI-powered conversational experiences and self-service journeys that improve lead qualification and customer experience while reducing manual effort.
- Use AI to enhance lead scoring, predictive routing, customer segmentation, and personalised marketing at scale.
- Continuously evaluate chatbot performance and optimise prompts, workflows, and customer interactions using real conversation data.
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
Partner Across the Business
- Lead cross-functional initiatives involving Product, Design, Engineering, SEO, Analytics, Content, Performance Marketing, and Sales Operations.
- Prioritise initiatives using frameworks such as RICE while managing delivery through Jira, Notion, Figma, or similar tools.
- Conduct user research and usability testing to inform continuous website and customer journey improvements.
- Collaborate with SEO and Content teams to improve organic growth, technical SEO, site structure, and internal linking.
What We're Looking For
- 5+ years' experience in Website Management, Product Management, Marketing Operations, or Growth within SaaS, fintech, or e-commerce.
- Expert-level, hands-on experience with HubSpot (or similar CRM), including automation, lead scoring, customer journeys, and CRM architecture.
- Proven experience leading conversion rate optimisation (CRO), experimentation, funnel optimisation, and advanced analytics.
- Strong understanding of UX/UI principles and customer journey optimisation.
- Experience implementing automated customer journeys, self-service flows, and/or AI-powered chatbots.
- Experience managing large-scale websites (200+ pages), including international content and technical SEO.
- Strong stakeholder management and communication skills, with the ability to influence cross-functional teams.
- Comfortable working with tools such as GA4, Looker, Strapi, Figma, GrowthBook, Notion, Jira, or similar platforms.
- A data-driven mindset with a passion for experimentation, continuous improvement, and measurable business impact.
Similar Jobs
Explore other opportunities that match your interests