Marketing Director - Defense

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Director - Defense based in Ireland.

This is a high-impact leadership role responsible for defining and scaling the marketing, brand, and communications strategy of a fast-growing dual-use technology organization operating at the intersection of defense, intelligence, and advanced sensing systems. You will shape how the company is positioned globally, driving awareness across both defense and civilian markets while building a strong and differentiated brand in a highly competitive and sensitive industry. The role blends strategic vision with hands-on execution, requiring the ability to lead campaigns, manage external partners, and deliver measurable growth outcomes. You will work closely with founders and technical teams to translate complex capabilities into compelling narratives that resonate with military stakeholders, investors, and industry partners. This is a remote-first position with significant creative freedom and ownership. It is an opportunity to build a category-defining defense brand from an early stage and influence how next-generation intelligence technologies are perceived worldwide.

Accountabilities

• Define and execute a global marketing and brand strategy across defense and civilian markets, ensuring strong positioning and differentiation in a complex industry.
• Develop company positioning frameworks, including strategic narrative development aligned with blue ocean principles and long-term growth goals.
• Lead PR and media relations efforts, building relationships with journalists, analysts, and industry influencers to secure high-impact coverage.
• Design and manage multi-channel marketing campaigns across social media, digital platforms, and industry channels to drive awareness and demand.
• Oversee content strategy for company and founder-led channels, ensuring consistent, high-quality output that supports engagement and reach.
• Plan and execute presence at global defense and aerospace trade shows, managing logistics, vendors, and brand presentation.
• Manage marketing budgets, external agencies, and contractors while tracking performance and optimizing spend for maximum impact.
  
  

Requirements

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• Proven experience in marketing leadership roles, with responsibility for strategy development and end-to-end execution.
• Strong track record of building high-impact or viral campaigns that achieved significant visibility and engagement.
• Experience across PR, social media, advertising, and event marketing in fast-paced, high-growth environments.
• Ability to lead and coordinate external partners, agencies, and cross-functional stakeholders with strong ownership and autonomy.
• Excellent storytelling and communication skills, with the ability to translate complex technical or industrial topics into compelling narratives.
• Nice to have: experience in defense, aerospace, dual-use technologies, or other regulated/technical industries.
• Background in startups or high-growth environments requiring speed, adaptability, and bold execution.
  
  

Benefits

• Equity or company share participation as an early-stage leadership team member.
• Fully remote work with flexibility across Europe, with optional hybrid arrangements.

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• Flexible working hours focused on outcomes rather than fixed schedules.
• High level of creative autonomy to build and shape a category-defining marketing function.
• Opportunity to work in a mission-driven environment with real-world impact on advanced defense and intelligence systems.
• Exposure to international markets, high-profile stakeholders, and global defense industry events.
• Direct influence on the growth and positioning of an emerging technology leader.
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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