Digital Marketing Manager

abc human capital โ€ข Romania
Relocation
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AI Summary

Leads brand strategy and advertising initiatives for the Sibiu office, managing budget, channels, and performance metrics. Supervises content creation, promotions, and retention efforts while setting team goals. Requires 5-10 years of marketing experience with strong analytical and communication skills.

Key Highlights
Full-time on-site position in Sibiu with relocation package
Manages advertising budget and multi-channel strategy to meet CPA goals
Supervises brand presence, content creation, and retention efforts
Requires 5-10 years of marketing strategy and campaign management experience
Key Responsibilities
Monitors overall performance and proposes strategic marketing direction for the brand
Supervises brand presence and content creation
Manages advertising budget and overall advertising strategy to meet CPA and customer acquisition goals
Manages team and sets performance-driven goals for both team and individual members
Supervises service promotions including estimates, site changes, image and wording decisions, task setup, implementation follow-up, and retention performance tracking
Supervises device promotions including competition monitoring, portfolio and pricing comparisons, and promotional pricing task setup
Supervises retention efforts and develops action plans with retention team to reduce overall churn rates
Technical Skills Required
Google Analytics Google Ads Facebook Ads Microsoft Excel
Benefits & Perks
Attractive compensation package
Fixed salary compensation
Annual performance based bonus
Maximum value meal tickets
Extra vacation days
Health and Wellbeing benefits
Medical benefits
Bookster subscription
National and international conferences
Relocation package
Nice to Have
Economics/Marketing/Communication/Social Sciences background

Job Description


Digital Marketing Manager โ€“ Sibiu

Office location: Sibiu, full time on-site (Relocation package)

Responsibilities:

  • Monitors overall performance and proposes the strategic marketing direction for the brand
  • Supervises brand presence and content creation
  • Manages the advertising budget and the overall advertising strategy, by perfecting the mix of channels to meet the CPA and customer acquisition goals
  • Manages the team and sets performance-driven goals for both the team and individual members
  • Supervises service promotions (makes estimates; proposes site changes and decides on image and wording together with the Inbound Specialist; sets up tasks and follows up on implementation; gathers results and follows retention performance for each campaign)
  • Supervises device promotions (follows competition and compares device portfolio and pricing; sets tasks for promotional pricing)
  • Supervises retention efforts and develops action plans together with the retention team to reduce the overall churn rates.

Requirements:

  1. Extensive experience (5-10 years) in marketing strategy, campaign management and team coordination
  2. Experience in working with online advertising platforms and tracking tools (Google Analytics, Google Ads, Facebook Ads etc)
  3. Strong knowledge in defining a consistent communication strategy
  4. Ability to define and sustain relevant KPIs for online marketing efforts
  5. Good understanding of affiliate marketing tactics
  6. Experience in working with Google Sheets/Microsoft Excel
  7. Excellent communication skills and ability to offer feedback
  8. Strong attention to detail
  9. Economics/Marketing/Communication/Social Sciences background is a plus.

Our Offer

Attractive compensation package:

  • Fixed salary compensation
  • Annual performance based bonus
  • Maximum value meal tickets
  • Extra vacation days offered for seniority in our company

Health and Wellbeing:

  • 7Card partnership
  • Medical benefits

Personal and professional development:

  • Bookster subscription
  • National and international conferences
  • Environment able to help you grow professionally by offering you the chance to work on challenging projects.

Please send your resumes to the following address: recrutare2@abchumancapital.ro


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