Manage digital marketing campaigns, create content, optimize channels, and drive business results for a fast-growing mortgage processing company. Ideal for creative, analytical, and execution-focused individuals.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
Digital Marketing Specialist (Growth & Brand)
About Willow Processing
Willow Processing is a fast-growing mortgage processing company built by processors, for processors. We partner with mortgage professionals nationwide by providing experienced processing support, operational excellence, and a world-class client experience.
As we continue to scale, we are looking for a Digital Marketing Specialist who can help tell the Willow story, grow our online presence, generate new opportunities, and support our continued growth.
This role is ideal for someone who is creative, analytical, and execution-focused. You will be responsible for managing digital campaigns, creating content, optimizing marketing channels, and helping turn marketing efforts into measurable business results.
Position Overview
The Digital Marketing Specialist will support Willow’s marketing strategy across digital channels including SEO, paid advertising, email marketing, social media, website optimization, and analytics.
You will work closely with leadership, recruiting, and operations teams to create campaigns that increase brand awareness, attract mortgage professionals, support hiring efforts, and strengthen Willow’s position in the mortgage processing industry.
This is a hands-on role for someone who enjoys building, testing, improving, and owning marketing initiatives.
Responsibilities
Digital Marketing & Campaign Management
- Create, launch, and optimize digital marketing campaigns across multiple channels
- Manage paid advertising campaigns including Google Ads, LinkedIn Ads, and other platforms
- Monitor campaign performance and make data-driven recommendations
- Track marketing performance metrics including leads, engagement, conversions, and ROI
- Identify opportunities to improve marketing performance and increase growth
Website & SEO
- Maintain and improve website content, landing pages, and user experience
- Support SEO initiatives to increase organic traffic and visibility
- Identify opportunities to improve search rankings and website conversions
- Create and optimize landing pages for marketing campaigns
Content & Brand Development
- Create marketing content including:
- Blog articles
- Email campaigns
- LinkedIn content
- Case studies
- Recruiting materials
- Client success stories
- Help develop Willow’s brand voice and online presence
- Turn company wins, team stories, and industry insights into engaging content
- Build content that positions Willow as a leader in mortgage processing
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Email Marketing & Lead Generation
- Build and manage email campaigns and nurture sequences
- Support lead generation efforts focused on mortgage professionals and business partnerships
- Analyze engagement metrics and improve campaign performance
- Maintain marketing databases and CRM processes
- Help convert marketing activity into measurable business opportunities
Social Media Management
- Manage Willow’s social media presence with a focus on LinkedIn and industry platforms
- Create consistent content highlighting:
- Company culture
- Industry expertise
- Employee success
- Growth opportunities
- Client partnerships
- Increase brand awareness among mortgage professionals and potential team members
Analytics & Reporting
- Use analytics tools to measure marketing performance
- Create reports showing campaign effectiveness
- Track key metrics including:
- Website traffic
- Lead generation
- Campaign performance
- Engagement
- Conversion rates
- Identify trends and recommend improvements
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Qualifications
- 2+ years of experience in digital marketing, marketing coordination, or similar role
- Experience with SEO, paid advertising, email marketing, and analytics
- Strong written communication and content creation skills
- Experience managing marketing campaigns from concept through execution
- Ability to analyze data and make recommendations
- Comfortable working independently in a fast-paced environment
- Strong organizational skills and attention to detail
Preferred Qualifications
- Experience in mortgage, real estate, fintech, banking, or financial services marketing
- Experience with CRM platforms and marketing automation tools
- Experience with LinkedIn marketing and B2B campaigns
- Familiarity with website management platforms and analytics tools
- Experience building lead-generation campaigns
What Success Looks Like
Within your first 90 days, you will:
- Establish a consistent digital marketing calendar
- Improve Willow’s online brand presence
- Launch and optimize marketing campaigns
- Create measurable reporting around marketing performance
- Support recruiting and partnership growth initiatives
- Help position Willow as the premier processing partner in the mortgage industry
Compensation & Benefits
- Salary: $65,000–$75,000 annually
- Fully remote position
- Health benefits available
- Growth opportunities within a rapidly scaling company
- Opportunity to directly impact the growth of a national mortgage processing organization
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