Social Media and Community Manager

This is a seasonal, part-time independent contractor role running August 2026 through April 2027, approximately 20–25 hours per week.

About Us

Back in 1982, a single mom named Millie Merrill stitched together the first fleece neck warmer in the basement of The Yellow Turtle — her children's clothing shop in Stowe, Vermont. She called it The Turtle's Neck®. A small invention with a big ripple. More than 40 years later, the moxie and grit Millie brought to that basement are still woven into everything we make.

We're in the business of getting people outside. Our mission is to grow health and happiness through nature — for every kind of adventure(r). As a Certified B Corp, we hold ourselves accountable to more than the bottom line: people, planet, and purpose. If that resonates with you, we'd love for you to join us.

People genuinely love working here. We have teammates who’ve been with us for 5, 10, and 20+ years. Our HQ sits right in Vermont’s outdoor playground —mountains, miles of mountain bike trails, and some of the most beautiful lakes and rivers in the state are out our back door. Burlington and Montpelier are close by as well.

We take care of our team with a competitive compensation and benefits package that includes 401k, medical and dental insurance, paid time off, and more. Turtle Fur is a proud equal opportunity employer.

For more information, visit www.turtlefur.com.

Job Summary

Turtle Fur is looking for a social media expert, content creator, and community builder to fuel our organic momentum: grow our following (especially TikTok), cultivate an authentic network of brand ambassadors across diverse outdoor and lifestyle communities, capture and edit content, and help Turtle Fur earn a permanent seat at Gen Z's outdoor table. This is not a traditional social media manager role — this person lives on these platforms, understands how communities form, and builds relationships that feel completely natural.

Essential Duties & Responsibilities

Ambassador Network Development (Core Focus)

• Identifies, vets, and builds long-term relationships with 50+ brand ambassadors across outdoor lifestyle, trail, gorpcore, wellness, festival, and campus communities.
• Prioritizes values-aligned relationships over transactional deals; builds and maintains ambassador CRM tracking products gifted, content generated, and impact.
• Ensures ambassador representation reflects Turtle Fur's inclusive, diverse community across backgrounds, geographies, and outdoor activities.
  
  

TikTok Organic Growth (Priority Platform)

• Develops and executes a data-informed TikTok organic growth strategy for @turtlefur; stays current on FYP mechanics, TikTok SEO, trends, and format shifts.
• Advises on Spark Ads amplification for high-performing organic and ambassador content.
  
  

Community Engagement, UGC & Content

• Engages 5+ times/week in high-visibility, on-brand conversations across TikTok, Instagram, and Pinterest — witty, warm, never promotional.
• Creates conditions that drive organic UGC; builds and maintains a shared UGC library organized by product, season, and community type.
• Creates short-form vertical content (TikTok, Reels, Shorts) as needed; helps weave brand storytelling so it feels discovered, not broadcast.
  
  

Brand Partnerships, Intelligence & Reporting

• Identifies and surfaces brand collaboration opportunities aligned with Turtle Fur values and the 3-year growth plan.
• Delivers a weekly trend summary (1 page max, every Monday) and a monthly performance report covering all platforms, ambassador activity, and UGC volume.
  
  

Leadership & Collaboration

• Builds and nurtures authentic relationships with brand ambassadors, creators, and community partners — treating every connection as a long-term investment, not a transaction.
• Collaborates closely with the marketing team to ensure social strategy, content, and ambassador activity are aligned with broader brand campaigns and seasonal priorities.
• Communicates proactively and operates with a high degree of autonomy — surfaces insights, flags opportunities, and brings solutions, not just updates.
• Consistently embodies Turtle Fur's values and brand voice in every external interaction, from community comments to creator outreach.
• Consistently exhibits company values and ethos in all interactions with associates, customers, suppliers, and external constituents; Role models and complies with company code of conduct, policies, and procedures.
• Creates a culture of accountability while maintaining the camaraderie and friendly nature so valued by the staff and leadership team of Turtle Fur.
• Works in close collaboration with the entire organization.
• Fosters a culture of transparency to the team, partners, vendors, and consumers of Turtle Fur.
  
  

Social & Environmental Roles & Responsibilities

• Is a champion for and advocate of the mission and vision in all actions and interactions with our customers, partners, and staff. Actively role models, embodies, and supports Turtle Fur values.
• Practices a strong commitment to protecting and lessening impact on the environment at work by conserving energy, reducing waste generation, stewardship of resources and recycling.
• Contributes to and fosters a safe, positive, inclusive, and productive work environment through cooperative and professional interactions with co-workers, customers, and vendors.
  
  

Required

Skills & Abilities:

• Deep, native TikTok expertise (FYP, SEO, algorithm, trends) with a proven record growing brand accounts — must show numbers.
• Genuine fluency in Gen Z outdoor/lifestyle/gorpcore/wellness.

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• Demonstrated experience building creator or ambassador networks.
• Social listening, brand voice fluency, and analytics literacy; can read dashboards and adjust strategy in real time.
• Content creation ability: can film and edit vertical video solo. Instagram, Pinterest SEO, and YouTube Shorts familiarity.
• Self-directed, async-comfortable, organized across 50+ relationships. Passionate about the outdoors and sustainability — non-negotiable.
• Proficient in standard business applications (Excel, Word, PowerPoint, Outlook, Teams, Slack, Zoom), mobile devices and apps.
• Constantly drives results that meet company financial, quality, and operational objectives while meeting or exceeding customer expectations, thus continually strengthening our brand.
  
  

Preferred

• Familiar with Later; existing outdoor/lifestyle creator network a plus.
  
  

Education & Experience

• 3–6 years in social media, content creations, creator/ambassador marketing, and community building (agency or in-house).
• Portfolio required: specific accounts or campaigns grown with real performance data.
• Degree in marketing, communications, or related field preferred — or equivalent experience. Must be eligible to work as an independent contractor in the US.
  
  

Working Environment/Physical Activities

• Standard business environment.
• Bending, and reaching forward, sideways, and overhead; finger dexterity to perform functions on computer and access files; sitting for long periods at a time.
• Work Location: This is a remote role.
  
  

Turtle Fur is committed to attracting and retaining a diverse staff, and honors unique experiences and identities. We encourage people who identify with the BIPOC, LGBTQIA+, and Disabled communities to apply as we make concerted efforts to diversify our staff and our perspective.

We are proud to be an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, disability status, genetics, protected veteran status, marital status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Reasonable accommodations are available for qualified individuals with disabilities upon request.