Digital Marketing Officer (Tech Lead)

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AI Summary

Seeking a Digital Marketing Officer (Tech Lead) to manage and enhance St Mary's University's digital presence, including the website, CMS, and MySMU app. This role involves content creation, website development, analytics, and platform support, with hands-on involvement in a major website redevelopment project. Ideal candidates possess strong technical awareness, digital marketing expertise, and the ability to drive improvements through data analysis and problem-solving.

Key Highlights
Manage and improve university digital channels, including website, CMS, live chat, CRM tools, and MySMU app.
Hands-on involvement in a full website redevelopment project.
Utilize analytics tools to measure performance and recommend improvements.
Key Responsibilities
Manage and improve St Mary’s University’s digital channels, especially the website, CMS, live chat, CRM-related tools and the MySMU app.
Handle day-to-day digital requests.
Publish and improve content.
Work with suppliers to deliver new features.
Support accessibility and best practice.
Use tools like GA4, Google Search Console and reporting dashboards to measure performance and recommend improvements.
Provide hands-on involvement in a full website redevelopment project.
Technical Skills Required
Digital Marketing Website Management Content Management Systems
Benefits & Perks
Starting Salary £34,610 per annum
Nice to Have
Knowledge of HTML
Knowledge of CSS
Knowledge of JavaScript
Knowledge of UX
Knowledge of accessibility
Knowledge of creative tools
Knowledge of the HE sector

Job Description


Overview:

As the University builds on its proud heritage, we are looking for exceptional people to help shape our future. We provide a high-quality professional environment, inspired by our distinctive ethos and Catholic mission and values. Our values of excellence, generosity of spirit, inclusiveness and respect inspire us to create an academic community in which everybody is welcomed and which puts the student at the centre of all our endeavours.

Job Summary:

Permanent / Full Time (36 hours per week)

Starting Salary £34,610 per annum

The Digital Marketing Officer (Tech Lead) is responsible for managing and improving St Mary’s University’s digital channels, especially the website, CMS, live chat, CRM-related tools and the MySMU app. The role combines digital marketing, content creation, website development, analytics and platform support.

The postholder will handle day-to-day digital requests, publish and improve content, work with suppliers to deliver new features, support accessibility and best practice, and use tools like GA4, Google Search Console and reporting dashboards to measure performance and recommend improvements. The role sits in the Digital Team within Marketing and Communications and supports wider university objectives, particularly student recruitment and digital engagement.

We're entering a period of significant change, with a full website redevelopment ahead offering the post holder hands-on involvement in a major project from the ground up.

Candidate Summary:

The ideal candidate is a confident digital marketer with strong technical awareness and hands-on experience managing websites, CMS platforms and digital content. They should be comfortable taking ownership of work, prioritising competing deadlines, solving problems independently and working with colleagues, suppliers and stakeholders across the university.

They will need strong analytical skills, experience using web analytics tools, and the ability to turn performance data into practical improvements. They should also have good communication skills, attention to detail, enthusiasm for digital and tech, and a willingness to keep learning.

Knowledge of HTML, CSS, JavaScript, UX, accessibility, creative tools and the HE sector would be useful but not all are essential.

St Mary’s University is committed to equality, diversity, and inclusion (EDI) and welcomes applications from all sections of the community. Learn more about our EDI initiatives and work as a Disability Confident employer . Please view our detailed access guide by following the link: St. Mary's University | AccessAble

Candidates must be able to demonstrate their eligibility to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006. St Mary’s University is holding a work visa sponsorship licence however we will not always be able to guarantee a Skilled Worker Visa sponsorship. To avoid disappointment, please ensure you meet the requirements of the Points Based System before applying as we will not be able to provide advice on individual cases. Skilled Worker visa: Overview - GOV.UK

Closing Date: 31st July 2026 at 23:00

Candidates are advised to submit applications early to avoid disappointment as we reserve the right to close vacancies prior to the advertised closing date. 

Interview Date: Tuesday 18th August 2026

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