Product Business Analyst - B2B New Markets

Spotware Systems is looking for a Product BA to support the B2B New Markets direction.

In this role, you will help validate new B2B opportunities for brokers through market research, broker discovery, launch preparation, and post-launch review.

Responsibilities

• Research competitors, positioning, commercial terms, distribution channels, and
  
  

differentiation.

• Prepare competitor comparisons, market summaries, risks, assumptions, and
  
  

decision-support materials.

• Support CustDev with current and potential brokers: prepare questions, collect
  
  

feedback, synthesize insights, and identify needs, objections, and product

implications.

• Support pricing and packaging research based on market benchmarks, competitor
  
  

models, broker expectations, and internal assumptions.

• Contribute to broker-facing pitch materials, value propositions, use cases, FAQs,
  
  

objection handling, onboarding notes, and sales enablement materials.

• Translate research and broker feedback into product and business requirements,
  
  

lightweight PRDs, user flows, onboarding flows, acceptance criteria, and analytics

requirements.

Requirements

Experience in Product Analyst, Business Analyst, Product Manager, Pre-sales,

Implementation, or a similar B2B product-facing role.

• Experience with market and competitor research
• Experience supporting B2B customer discovery, customer interviews, feedback
  
  

collection, or client needs analysis.

• Understanding of B2B packaging, commercial models, or GTM preparation
• Ability to prepare broker-facing or client-facing materials: pitch input, FAQs, objection
  
  

handling, onboarding notes, or sales enablement.

• Understanding of launch metrics: adoption, usage, revenue signals, customer
  
  

feedback, objections, issues, and support load.

• Excellent written and spoken English, structured thinking, attention to detail, and
  
  

clear communication.

• You use AI as part of daily work for research, synthesis, documentation, and
  
  

consistency checks.

Will be a plus

• Experience in B2B SaaS, fintech, trading platforms, brokerage technology, payments,
  
  

or financial infrastructure.

• Experience with new market validation, pilot launches, commercial discovery, or GTM
  
  

preparation.

• Experience working with brokers, financial institutions, Sales, BizDev, Client Success,
  
  

or external B2B customers.

Conditions

• Private medical insurance
• Relocation support (if applicable), including an entry permit, relocation bonus, flight tickets, and airport pickup
• Support with settling into life in Cyprus, including basic guidance on everyday matters, accommodation, banking,
  
  

and healthcare.

• A comfortable office environment with fresh fruits every day, treats or pizza on Wednesdays, and snack day on Fridays
• Fair remuneration based on your experience, skills, and level of responsibility
• Welcome Baby Bonus and Baby Box to celebrate the arrival of a child
• Birthday voucher
• Partial compensation for sports activities and wellness initiatives
• Greek language classes
  
  

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