Performance Marketing Manager

Ski.com is the world's largest provider of customized ski vacations, helping travelers plan unforgettable mountain getaways at the top ski destinations around the globe.

The Performance Marketing Manager will lead paid acquisition strategy, campaign execution, measurement and optimization across our portfolio of travel brands.

This role is ideal for a highly analytical marketer who thrives on testing, problem-solving and continuous improvement. You'll help drive qualified leads, bookings and revenue while continuously improving campaign performance through data-driven insights and experimentation.

What You'll Do:

Paid Media Execution

• Develop and execute paid media campaigns across Meta, Google, Microsoft/Bing, LinkedIn, Pinterest, Reddit and emerging channels
• Manage campaign setup, audience targeting, budget allocation, bidding strategies and ongoing optimization.
• Continuously A/B test audiences, creative, messaging, landing pages, offers and campaign structures.
• Build seasonal campaigns aligned with resort partners and key promotions, forecasting spend against booking seasonality and demand windows.
• Monitor performance and make recommendations to improve lead quality, bookings and return on ad spend.
• Work with creative and content teams to identify and scale high-performing messaging and ad concepts.

Analytics, Tracking and Attribution

• Manage and maintain Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API and other tracking systems.
• Ensure accurate implementation of UTM structures and campaign tracking standards.
• Build dashboards and reporting frameworks that provide actionable insights for marketing and leadership teams.
• Monitor and analyze key performance metrics, including ROAS, CAC, conversion rates, lead quality and revenue.
• Partner with creative, content and sales teams to identify friction points in booking funnels and customer journeys.
• Help improve attribution, tracking accuracy and performance measurement across marketing channels.

Qualifications:

• 3–5+ years of experience managing paid search, paid social, display or programmatic campaigns.
• Proven success managing paid media campaigns that drive measurable business growth.
• Deep experience with Meta Ads and Google Ads.
• Experience with Microsoft Ads, LinkedIn Ads, Pinterest Ads or Reddit Ads is a plus.
• Strong experience with GA4, GTM, conversion tracking and reporting tools.
• Understanding of attribution, audience targeting and campaign measurement best practices.
• Strong analytical mindset with the ability to turn data into actionable insights.
• Experience executing A/B testing and optimization programs.

Nice to Have:

• Excitement for travel, skiing, snowboarding or the mountain lifestyle.
• Experience with customer segmentation and lifecycle marketing.
• Familiarity with CRM integrations and offline conversion tracking.
• Experience with Looker Studio, Tableau or similar reporting tools.
• Basic creative skills or experience providing creative direction.

Compensation and Benefits:

Salary range of $80,000–$100,000 plus an annual performance bonus.

Additional benefits include:

• Medical, dental and vision insurance
• 401(k) with company match

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• Generous paid time off
• Flexible remote work options
• Opportunities to travel on FAM trips to premier ski destinations
• Industry-leading travel benefits and Pro Deals
• Health and wellness stipend
• A culture of passionate travel and mountain enthusiasts

Location:

This position is fully remote and open to candidates residing in:

• Colorado
• Florida
• Hawaii
• Maryland
• Massachusetts
• Michigan
• New Jersey
• Pennsylvania
• Texas
• Utah

To Apply:

Please email your resume and cover letter to HR@ski.com.

Applicants should be prepared to share examples of campaigns they've managed, performance results they've achieved and how they've used data to optimize outcomes.