Marketing Growth and Experimentation Lead

When travelers are searching for a hotel, we want the obvious choice to be trivago! Our leading metasearch engine is super fast and constantly optimized - enabling millions of travelers to compare hotel prices from hundreds of booking sites and find great deals in just a few clicks. We use cutting-edge technology, real-time auction, and machine learning techniques with petabytes of data to create an experience - time and money saved! In the lively city of Düsseldorf, we seize opportunities to learn everyday, innovate, and make an enduring mark on the travel industry. At trivago you will find those who aren’t afraid of change but rather embrace it, turning every challenge into a pathway for growth. Join trivago, work with a great team, and grow with us!

The Marketing Strategy and Intelligence team at trivago is a unique blend of data and business expertise, steering key marketing decisions through impactful data products, actionable insights, and deep market understanding. We're now establishing a Marketing Growth and Experimentation team to embed experimentation at scale across the organization—designed to create a flywheel of discovering and exploiting new business opportunities, from new marketing channels to cross-vertical initiatives and beyond.

As the Marketing Growth and Experimentation Lead, you will set the vision, operating model, and roadmap for a multidisciplinary team focused on opportunity pipeline, experimentation, and validation. You'll partner with Brand and Performance Marketing, Product, and Finance to identify and test new marketing channels and tactics, turning promising ideas into validated initiatives that accelerate pipeline, revenue, and brand impact.

You will work directly with senior business leaders across the organization to unlock growth through a rigorous discovery-to-validation pipeline. Together with your team, you will establish experimentation and measurement frameworks; run pilots, A/B tests, geo lifts, and business-case-driven experiments; define success metrics and guardrails; and hand over validated opportunities to the right owners for scale. You'll align closely with the Marketing Science and Operations team on measurement and learning so every experiment is grounded in robust data and clear outcomes.

• Recruit, mentor, and develop a diverse, high-performing growth and experimentation team; cultivate a culture of curiosity, testing, and learning.
• Define and run the opportunity pipeline: source new ideas and maintain a clear roadmap from discovery to validation.
• Develop robust business cases for new opportunities to secure investment and guide go/no-go decisions.
• Lead marketing forecasting and controlling processes
• Design and run experiments and pilots with clear success metrics, guardrails, and decision criteria.
• Measure and validate opportunities with data and business cases; hand over validated initiatives to Brand and Performance Marketing or Product for execution and scaling; document learnings and share across the organization.

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• Partner with Brand, Performance Marketing, Product, and (as needed) Finance on capacity, budget, and roadmap so experiments are resourced and aligned with business priorities.
• Remove friction from the test-and-learn process: simplify governance, timelines, and handoffs so the organization can move from idea to validated opportunity quickly.
• Translate experiment results and opportunity pipeline status into clear narratives for senior executives; influence decisions on where to invest in new channels and tactics.

• 8+ years of experience in growth marketing, marketing strategy, or experimentation, including 3+ years leading multi-disciplinary teams.
• Proven track record finding and validating new marketing channels and tactics through pilots, A/B tests, and business cases that led to scaled investment.
• Strong business acumen; ability to connect experiments to revenue and margin impact.
• Strong experimentation and prioritization skills; comfort with ambiguity and fast-paced test-and-learn environments.
• Exceptional stakeholder management and executive communication; able to present pipeline and results clearly and drive cross-functional alignment.
• People leadership experience: hiring, coaching, and performance-managing analysts, growth marketers, and experimentation talent.
• Bachelor's degree in a quantitative, business, or related field; MBA or advanced degree is a plus.

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• Excellent communication skills in English, both written and verbal.

• Experience in the travel, e-commerce, or digital marketing industry
• Experience or strong interest in AI transformation (e.g., AI-powered experimentation, personalization, or marketing innovation).
• Technical or analytical fluency (e.g., SQL, experimentation platforms) to deepen partnership with data and analytics teams.
• Experience building or scaling partnership or channel development programs.

Worried about missing a few requirements? Still apply, and express your motivation as you may just be the right candidate for this or other roles!

Recruiting process for this role:

• Introduction Call

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• Case Study completed at home
• Case Study Presentation + technical interview
• Interview with Stakeholders
  
  

As you grow, so do we.

This is why at trivago, we prioritize your development, offer personalized coaching through Nilo, and provide workshops, educational meetups, conferences, free online learning courses, and access to a fully-equipped campus library.

Moving to join us?

No problem. You can count on the visa support from our talent support team, a relocation package, interest-free newcomer loan, free language classes, regular team and company-wide events to build experiences together.

Life happens.

We offer self-determined vacation (with a minimum of 25 vacation days), flexible working hours, up to 2 work from home days weekly. Additionally you can work remotely from a different location, within Germany or selected countries abroad for up to 20 days per year. You also get free access to the Heycare platform for personalized nanny assistance, and an on-campus kids room.

Enjoy your office days.

Use your daily canteen budget to share lunch with colleagues in our canteen, help yourself to complimentary snacks and drinks in our kitchens, choose from a variety of fitness options with our on-site gym, sports classes, and Urban Sports Club membership, and enjoy the comfort of ergonomic desks and focused work areas.