Growth Marketing Manager - Lead Generation & Retention
Lead the end-to-end growth funnel for a construction services marketplace, driving user acquisition and retention across all platform stakeholders. Own multi-channel campaigns, CRM workflows, and data analysis to optimize CPL, CAC, and LTV metrics. Requires 5+ years of growth marketing experience with strong technical skills in Google Ads, Meta Ads, GA4, and CRM tools.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
🚀 Hiring: Growth Marketing Manager (Lead Generation & Retention)
📍 Location: Al Ain, Abu Dhabi, UAE
💼 Job Type: Full-time
🏗️ Industry: Construction Technology / Marketplace
Salary: 15,000 AED
Benefits: Visa, Health Insurance, Annual Flight ticket
About the Role
We are looking for a data-driven Growth Marketing Manager to lead the expansion of our construction services marketplace. This role will own the end-to-end growth funnel, from acquiring high-quality users to driving engagement and retention across all platform stakeholders.
Key Responsibilities:
Lead Generation & Acquisition
- Plan and execute multi-channel campaigns (Google Ads, Meta, LinkedIn)
- Optimize performance based on CPL, CAC, and conversion rates
- Build and manage high-converting landing pages
- Develop lead magnets (cost calculators, guides, templates) to capture high-intent users
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Retention & Lifecycle Marketing
- Create and manage CRM workflows (Email, WhatsApp, Push Notifications)
- Segment users and design targeted engagement campaigns
- Identify drop-off points and implement re-engagement strategies
- Launch and manage referral & loyalty programs
Data Analysis & Optimization
- Track and report on key KPIs (CPL, CAC, retention, LTV)
- Conduct A/B testing across ads, landing pages, and messaging
- Analyze user behavior to improve conversion and engagement
- Ensure accurate tracking through analytics tools and pixels
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Marketplace Growth
- Maintain a balance between supply (contractors/engineers) and demand (homeowners/developers)
- Support onboarding and activation strategies for new users
- Collaborate with product and tech teams to improve user experience
Requirements
- 5+ years of experience in Growth Marketing / Performance Marketing
- Experience working with or scaling a two-sided marketplace is highly preferred
- Strong hands-on experience with:
- Google Ads & Meta Ads Manager
- Google Analytics (GA4)
- CRM tools (HubSpot, Zapier, or similar)
- Solid understanding of SEO and local services marketing
- Strong analytical skills with the ability to translate data into insights
- Excellent communication and stakeholder management skills
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What Success Looks Like (First 6 Months)
- Reduce Cost Per Lead (CPL) by 20%
- Build a strong pipeline of verified contractors and active users
- Achieve 40%+ user retention within 30 days
- Launch and scale high-performing lead generation campaigns
Apply now
📩 Interested candidates may share CVs - jobs@elitehrconsultancy.com / +971551226879
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