Lead marketing efforts to build a brand that earns attention and becomes culturally relevant in the youth mental health space. Develop and execute commercial demand engine strategies, drive PR and earned media, and create sales enablement materials. Build and run marketing infrastructure to keep the company top of mind with payer partners.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
Head of Marketing
Full-Time | Hybrid | New York, NY
Compensation: $200,000 - $250,000 (Higher for exceptional candidates)
We are looking for a Head of Marketing with 8-15 years of experience to own how the company shows up to the world, from health insurance plans and state partners to the broader cultural conversation about teen mental health.
You are a builder-marketer with real range, equally credible setting brand strategy and digging into campaign performance data. You'll set the narrative and personality of the brand and make it real across content, conferences, performance, and commercial marketing.
- Own brand positioning, narrative, and voice, building a brand that earns attention and becomes culturally relevant in the youth mental health space.
- Build and run the commercial demand engine: develop content, campaigns, thought leadership, and ABM strategy targeting CMOs, behavioral health directors, and procurement leads at health plans and state agencies.
- Drive PR and earned media, landing stories that put the company at the center of the youth mental health conversation and making the brand the one reporters call first.
- Create sales enablement materials and positioning that give the commercial team a clear, compelling edge through long enterprise sales cycles.
- Stand up marketing infrastructure, including playbooks, content calendars, lead nurture programs, LinkedIn presence, and conference strategy that keeps the company top of mind with payer partners.
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8-15 years of experience in B2B marketing, with both brand-building and demand generation experience.
- Salary: $200,000 - $250,000
- Higher compensation may be available for exceptional candidates.
- Competitive equity.
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- Hybrid role
- Three days per week in-office (Monday, Wednesday, Friday)
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New York, NY
- Canva
- Figma
- Full-time position
- Visa sponsorship available
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