Digital Marketing Specialist - Social Media, Paid Ads, & CRM

Digital Marketer – Premium Wellness Brand

Location: Abu Dhabi, UAE

Employment Type: Full-time

Industry: Wellness, Fitness, Lifestyle

We are hiring for a client, a premium wellness and fitness brand based in Abu Dhabi. The company is known for its high-quality studio experience, strong community, and focus on Reformer Pilates, yoga, strength training, and holistic wellness.

The business is entering a growth phase and is now looking for a hands-on Digital Marketer to take ownership of day-to-day digital marketing across social media, paid ads, email marketing, CRM, content planning, and reporting.

About the Role

This is a practical, execution-focused marketing role for someone who can move fast, manage campaigns independently, and turn ideas into clear, engaging content.

You will work closely with a dedicated Video Producer and take the lead on campaign planning, content direction, creative briefs, and channel distribution. The role combines creative thinking, hands-on content support, performance marketing, and CRM execution.

You will report directly to senior leadership.

Key Responsibilities

• Plan and execute marketing campaigns for launches, offers, workshops, events, community activations, and brand initiatives.
• Develop content plans across organic social, paid ads, newsletters, CRM campaigns, and promotional materials.
• Brief the Video Producer on campaign concepts, content requirements, creative direction, and deadlines.
• Manage organic social media across Instagram, Facebook, and TikTok, including planning, scheduling, posting, and community engagement.
• Create and adapt simple marketing assets using Canva, CapCut, and AI tools for social media, paid ads, newsletters, and campaign materials.
• Manage and optimize paid campaigns across Meta Ads, TikTok Ads, and Google Ads to support bookings, package sales, lead generation, and client acquisition.
• Create newsletters, manage email campaigns, support automated flows, segment audiences, and contribute to client retention initiatives.
• Use the existing marketing tools and systems to track performance, prepare weekly and monthly reports, and identify opportunities for improvement.
• Support the promotion of events, workshops, brand collaborations, and community initiatives.
• Work closely with senior leadership to align marketing activity with commercial priorities and growth targets.

What We Are Looking For

• 2+ years of digital marketing experience in a B2C environment.
• Hands-on, proactive, and execution-focused mindset.
• Strong ownership and ability to work independently.
• Experience managing social media channels.
• Experience with Meta Ads, TikTok Ads, and/or Google Ads.
• Comfortable using Canva, CapCut, CRM systems, and AI marketing tools.
• Strong understanding of content planning, campaign execution, and performance tracking.
• Interest in wellness, boutique fitness, lifestyle, hospitality, or community-driven brands is a plus.

What the Client Offers

• Competitive salary package.
• Employment visa sponsorship.
• Medical health insurance in line with company policy.
• High-impact role in a growing premium wellness brand.
• Collaborative and wellness-driven team environment.
• Opportunity to grow with the company as it expands.

Interview Process Disclaimer

As part of the recruitment process, AI-supported tools may be used to assist with interview analysis and candidate response evaluation. Final hiring decisions will always be made by the client’s hiring team.

Apply Now

If you are a hands-on Digital Marketer who enjoys building campaigns, creating content, optimizing performance, and working in a fast-moving B2C environment, we would be happy to hear from you.