Marketing Operations Lead / Manager

Location: Onsite Bangkok, Thailand

Salary Range: $2,000 – $4500 NET + Allowances + Bonuses

Level: Lead (Manager-equivalent)

English: Professional working proficiency

The Assistant acts as the right hand of the Head of MKT, responsible for overseeing all operational activities and executing the business strategy — with a strong focus on the Marketing division. This role ensures that the Head’s vision and strategy are translated into concrete actions, enabling smooth coordination between Marketing and other functions such as Product, Finance, HR, and more.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Min 7 years of experience in Marketing, with at least a Sub-Lead, Team Lead, or Manager-level background.
• Proven experience managing and leading marketing teams of 10+ members.
• Strong understanding of marketing operations, planning, execution, and performance management.
• Experienced in building annual marketing plans, setting KPIs, and monitoring team performance against business objectives.
• Strong analytical skills with the ability to prepare, interpret, and present marketing reports and performance insights.
• Excellent organizational, coordination, and people management skills.
• High level of integrity, professionalism, discretion, and confidentiality.
• Ability to work closely with senior management and support strategic decision-making.
• Strong communication and stakeholder management skills.

Benefits:

• Relocation Assistance: Support with relocation, accommodation, and initial living arrangements.
• Home Leave Benefit: Annual travel allowance for visiting family in home country.
• Work Equipment: Company-provided MacBook, monitor, and iPhone
• Professional Growth: Ongoing learning and development opportunities (technical & soft skills)
• Holiday Bonus: Year-end and holiday bonus based on performance
• Work Environment: Professional and collaborative workplace with growth opportunities

Responsibilities:

A. Strategy & Overall Operations Management

• Partner with the Head to develop the group-wide growth strategy with a data-driven and customer-centric approach.
• Translate business strategy into organizational structure, measurable objectives, and OKRs/ KPIs for each function (Marketing, Growth, Brand, Communication, etc.).
• Oversee, coordinate, and evaluate the operational efficiency of the entire Marketing division at scale (hundreds to 500 employees).
• Ensure strong alignment between Marketing, Product, Sales, and Technology to drive sustainable growth efficiency (ROI, CAC, LTV, Conversion Rate, Retention Rate).

B. Operational & Performance Management

• Design, build, and standardize end-to-end Marketing operations processes, including planning, approval, execution, reporting, and optimization.
• Implement and supervise the OKR/KPI system across the division to ensure consistency, transparency, and measurable outcomes.
• Manage and optimize the Marketing budget (P&L;), allocating resources across functions (Digital, Brand, PR, CRM, Media, Offline, etc.) based on strategic priorities.
• Apply technology and automation (MarTech, CRM, BI, Data Warehouse) to improve productivity and reduce operating costs.

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C. Organization & People

• Restructure and upgrade the Marketing organization to suit each stage of business growth (scaling, international expansion, diversification, etc.).
• Build competency frameworks, training, and development systems for mid-level and senior management within the Marketing division.
• Foster and promote a culture of “execution excellence & accountability” across all operations. D. Strategic Project Management
• Directly oversee group-level strategic projects related to Marketing and Growth such as new product launch and international market expansion.
• Ensure timeline, quality, and financial efficiency of major strategic projects.
• Coordinate cross-functionally (Tech, Product, Business Units, HR, Finance) to ensure alignment and mutual support.

D. Strategic Project Management

• Directly oversee group-level strategic projects related to Marketing and Growth such as new product launch and international market expansion.
• Ensure timeline, quality, and financial efficiency of major strategic projects.
• Coordinate cross-functionally (Tech, Product, Business Units, HR, Finance) to ensure alignment and mutual support.

E. Reporting & Continuous Improvement

• Report directly to the Head on Marketing operational performance, including results, costs, risks, and strategic recommendations.
• Analyze end-to-end marketing performance data and propose optimization models (efficiency model, growth loop, cost control, etc.).
• Lead digital transformation for Marketing & Operations toward a data-driven management system.