Senior CRM Analyst

We are seeking a highly skilled and experienced Senior CRM Analyst to join our dynamic team in the online gaming industry. The ideal candidate will possess a strong analytical background, a deep understanding of customer relationship management strategies, and a passion for driving customer engagement and retention. You will play a pivotal role in analysing customer data, developing insights, and implementing strategies to enhance the customer journey and maximise lifetime value.

Requirements

• Education: Bachelor's degree in Marketing, Business, Data Science, or a related field. A Master's degree or relevant certification is a plus
• Experience: Minimum of 5 years of experience in a CRM Analyst role, preferably within the online gaming or digital entertainment industry
• Technical Skills: Proficiency in data analysis tools (e.g., SQL, Tableau, Power BI), and marketing automation platforms
• Analytical Skills: Strong analytical and problem-solving skills with the ability to translate data into actionable insights
• Communication: Excellent verbal and written communication skills, with the ability to present complex data in a clear and concise manner
• Attention to Detail: High level of attention to detail and a commitment to data accuracy
• Team Player: Strong interpersonal skills with the ability to work collaboratively in a fast-paced environment
  
  

Responsibilities:

• Data Analysis & Reporting:
• Analyze customer data to identify trends, patterns, and opportunities for growth
• Develop and maintain CRM dashboards and reports to track key performance indicators (KPIs)
• Provide actionable insights and recommendations to improve customer acquisition, retention, and engagement
• Campaign Management:
• Collaborate with the marketing team to plan, execute, and optimize multi-channel CRM campaigns, including email, SMS, and in-app messaging
• Segment customer databases to target specific customer groups with personalized offers and communications
• Monitor and analyze campaign performance, making data-driven adjustments to improve ROI
• Customer Journey Optimization:
• Map and optimize the customer journey across all touchpoints to enhance user experience and satisfaction
• Identify and implement strategies to reduce churn and increase customer loyalty
• Develop and test hypotheses to improve customer retention and reactivation strategies
• Data Integrity & Management:
• Ensure data accuracy, completeness, and consistency across CRM systems
• Work closely with the IT and Data teams to enhance data collection processes and integrate new data sources
• Maintain compliance with data protection regulations and best practices
• Stakeholder Collaboration:
• Liaise with cross-functional teams, including Marketing, Product, and Customer Support, to align CRM initiatives with broader business objectives
• Present findings and recommendations to senior management and key stakeholders
• Market & Competitive Analysis:
• Stay up-to-date with industry trends, market conditions, and competitor activities
• Analyze competitor CRM strategies and identify opportunities for differentiation and improvement
  
  

Benefits

💸 Competitive Salary.

🚀 Performance-based rewards: Our top-performing champs are recognised with generous bonuses.

🏡 Fully Remote Role: Work from where you thrive, with no fixed hours tying you down.

🎟 Conference & Event Attendance: Get front-row seats to industry-leading events.

🎉 Company Meet-ups: Sometimes digital handshakes turn into real ones.

💻 Tech Setup Budget: Kickstart your home office with the right gear on us.

⏰ Monthly L&D Hours: We invest in your growth and skills upgrade.

❤️ Empathetic Culture: We believe in doing the best work with care and understanding.

🌐 Full-Time Employment Everywhere: No matter where your home is on the map. But on preference, we are looking for candidates in the Asia Timezone.

About WPT Global

Since WPT's inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global currently pioneers an avant-garde online platform.

Our brigade comprises Silicon Valley stalwarts, data virtuosos, gaming connoisseurs, and many more. Our mission? Crafting a poker game that's as exhilarating to spectate as it is to play, regardless of one's expertise.